Demand Generation Marketing Lead / Manager

True Commerce
US - North Carolina - Raleigh
January 21, 2025

Are you ready to unlock your true potential? Join a growing and global company where you can be part of a team that fuels supply chain solutions. Discover how you can make a big impact.

TrueCommerce is seeking an ambitious demand generation marketer to fill the role of Demand Generation Lead / Manager. In this role, you will be responsible for developing and executing comprehensive, multi-channel digital marketing programs that generate high-quality leads and drive pipeline generation.

This role, reporting to the VP, North America Demand Generation, will be a dual strategy and execution role. You will be tasked with developing the overall strategy and calendar for your campaigns and work with internal and external resources to launch the campaigns in market. The ideal candidate is a driven and creative self-starter with hands-on experience implementing and managing campaigns.

As a Digital Demand Generation Lead / Manager, you will:

Develop multi-channel marketing campaigns from beginning to end, including researching topics, defining the strategy, creating campaign briefs, developing content outlines, creating emails, executing the campaign.
Own a quarterly campaign calendar and create a results forecast that is designed to exceed MQL, opportunity and pipeline targets.
Liase with marketing operations, creative, digital and product marketing as needed to support campaigns.
Leverage paid and non-paid digital marketing tactics to drive results in your campaigns
Partner with BDR and sales teams to ensure strong alignment and support for campaigns.
Monitor, analyze, and report on campaigns and KPIs to understand effectiveness and make data-driven adjustments as needed.
Leverage consistent A/B testing to optimize results.
Ensure all activities, including webinars, emails, nurture streams, are completed on time and meet expectations.

Requirements for Success:

Bachelor's degree in Business, Marketing, or related field
4+ years of marketing experience in a fast-paced company, preferably B2B software/SaaS, executing demand gen campaigns

Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact.
Strong project management skills and ability to lead multiple projects concurrently
Ability to exhibit strong interpersonal skills and build relationships across the business, at all levels, and work cross-functionally to get what they need from key stakeholders and ensure alignment.
Execution-driven self-starter comfortable owning multiple projects simultaneously of varying complexity.
Excellent communication and writing skills
Creative thinker with a passion for innovation and continuous improvement.
Experience developing and hosting webinars
Experience with marketing automation software; Marketo a plus
Experience with ABM software; 6sense a plus

Who is TrueCommerce?

TrueCommerce is a high-performing global supply chain network that provides fully integrated, end-to-end supply chain visibility and management. We've empowered some of the biggest brands in the world to improve their supply chain performance: Schneider Electric, DanoneWave, Siemen's, Ocean Spray, and many more.

Please visit our careers website for additional information.

Read the full job description and apply online on the recuiter's web-site

Related Job Postings

Registered Nurse RN $20,000

Agape Care Group

US - NC - NC - Mooresboro
January 17, 2025

Overview: • Join Our Team as a Registered Nurse • Do you value the time you spend with your patients? Is it important to you that your patients and their families know and feel that you are with them? We are looking for registered nurses who are committed to creating meaningful patient experiences....

Find Jobs Hiring Now Near You!

Get Jobilize Job Search Mobile App Now