Marketing Manager Lead - Direct Mail

At USAA, we have an important mission:
facilitating the financial security of millions of U.S.
military members and their families.
Not all of our employees served in our nation's military, but we all share in the mission to give back to those who did.
We're working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service.
They're what guides everything we do - from how we treat our members to how we treat each other.
Come be a part of what makes us so special!
The Opportunity As a dedicated Marketing Manager Lead - Direct Mail, you will be responsible for developing and executing strategies and programs for direct mail marketing tactics that support the branding and marketing efforts of USAA's Insurance marketing team with focus on Property and Casualty lines of business.
This includes maturing channel capabilities and performance by developing and maintaining frameworks, strategies, playbooks, and processes to drive performance marketing.
You will serve as the primary Insurance Marketing point of contact to USAA's direct mail agency partners.
We offer a flexible work environment that requires an individual to be in the office 4 days per week.
This position can be based in one of the following locations:
San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL.
Relocation assistance is not available for this position.
What you'll do:
Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies.
Applies expert knowledge of marketing principles to complex, and often unique work assignments.
Applies expert knowledge of the business, its products and processes, advising senior management on issues.
Leads and motivates cross functional team members in the development and implementation of key initiatives.
Serves as the primary resource for cross-functional team members on escalated issues of a unique nature.
Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes.
Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans.
Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data.
Directs analyses, root cause identification and development and recommendation of key work product.
Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity.
Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
8 or more years of relevant business support and / or general analysis experience.
Demonstrated leadership experience.
Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.
Subject-matter-expert knowledge of relevant industry data sources.
What sets you apart:
Expertise in developing and executing direct mail campaigns, with comprehensive knowledge of the entire direct mail process, including printing, processing, postage requirements, vendor management, and industry best practices.
Experience with evaluating and testing direct mail components, including content, format, lists, offers, segmentation, as well as A/B testing.
Ability to leverage customer data and segmentation to personalize messages and enhance relevance.
Ability to oversee Agency of Record for budget evaluation, production management, and campaign implementation, while fostering strong relationships with stakeholders to ensure alignment and efficiency.
Capability to collaborate with team members and cross-functional teams to guarantee the effective execution of campaigns, encompassing creative development, audience growth, and analytics.
US military experience through military service or a military spouse/domestic partner.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
What we offer:
Compensation:
USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive.
You are paid within the salary range based on your experience and market data of the position.
The actual salary for this role may vary by location.
The salary range for this position is:
$109,130 - $208,580.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
Benefits:
At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness.
These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs.
Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled.
Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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