Senior Director, Marketing Strategy & Account Services - WashU Medicine, Marketing & Communicat

Scheduled Hours 40

Position Summary The Senior Director for Marketing Strategy and Account Services plays a lead role in developing and implementing effective marketing strategies to drive business growth and achieve organizational goals for WashU Medicine, one of America's most prestigious academic medical institutions and biomedical research enterprises. The work promotes clinical, research and education services as well as overall reputation building at the local, regional and national levels. The position involves use of market research, industry trends and consumer behavior insights in the development of marketing plans and integrated campaigns that align with business strategy and are adjusted based on performance and real-time business needs. The position requires intense, ongoing collaboration with core marketing functions (brand, creative, digital and analytics) as well as with key stakeholders throughout the organization. Success in this role is dependent on strategic thinking, a commitment to creativity and problem-solving, and a dedication to developing strong partnerships.



Primary Duties & Responsibilities:

Understands business-driving needs of WashU Medicine and develops strategic marketing and communications plans and programs for internal clients and external partners to grow the existing business, identify new and organic growth opportunities, and solve complex problems.

Establishes and maintains relationships with stakeholders (department chairs, faculty/researchers, etc.) and partners to support business needs.

Leverages performance analytics for campaign optimization and stakeholder reporting.

Serves as a subject matter expert, knowing how target audiences are reached today, staying current on industry trends, and bringing forward new promotion and engagement opportunities.

Supports ongoing growth of WashU Medicine's reputation locally, regionally and nationally.

Supports the integration of new sales tools to improve engagement and conversion, as made available.

Performs other duties as assigned.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications
Education:
Bachelor's degree - Marketing

Certifications:
No specific certification is required for this position.

Work Experience:
No specific work experience is required for this position.

Skills:
Not Applicable

Driver's License:
A driver's license is not required for this position.

More About This Job Washington University seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications
M.B.A. - Master of Business Administration

No additional certification beyond what is stated in the Required Qualifications section.

Crafting Marketing, Communications Programs, And Campaigns (5 Years)

Active Listening, Analytical Thinking, Communication, Data Analysis, Decision Making, Healthcare Marketing, Large Group Presentations, Marketing Operations, Market Research, Motivating Teams, Positive Thinking, Problem Solving, Project Management, Relationship Management, Sound Judgment, Team Collaboration, University Marketing

Grade G16

Salary Range $96,000.00 - $169,300.00 / Annually
The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation
If you are unable to use our online application system and would like an accommodation, please email *** or call the dedicated accommodation inquiry number at *** and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement
Personal

Up to 22 days of vacation, 10 recognized holidays, and sick time.

Competitive health insurance packages with priority appointments and lower copays/coinsurance.

Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.

WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We've got you covered.

WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: /hr.wustl.edu/benefits/

EEO/AA Statement Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University's policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment - fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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