Principal Marketing Manager - Corporate Accounts Onsite Location(s):
Arden Hills, MN, US, 55112
Additional Location(s):
N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges.
With access to the latest tools, information and training, we'll help you in advancing your skills and career.
Here, you'll be supported in progressing - whatever your ambitions.
About the role:
Boston Scientific is seeking a dynamic, experienced marketing leader to serve as the Principal Marketing Manager for Corporate Accounts.
In this key role, you'll drive marketing strategy and initiatives that set Boston Scientific apart in large health systems and other high-impact accounts.
You'll work closely with Corporate Marketing, Health Economics & Reimbursement, and ICTx divisional marketing teams to shape our brand's presence and value proposition.
Partnering with a skilled sales force, you'll execute strategies to enhance customer engagement, deliver impactful economic messaging, support new product launches, and lead innovative multichannel initiatives.
Your responsibilities will include:
Strategic Marketing Leadership:
Lead the development and implementation of ICTx messaging for strategic accounts, setting Boston Scientific apart in key health systems.
Product Commercialization:
Develop and implement comprehensive commercialization plans for new product launches, ensuring seamless integration into strategic accounts.
Expertise in Coronary Therapies and Structural Heart:
Act as the go-to expert on Coronary Therapies and Structural Heart value initiatives, ensuring these offerings are integrated into Boston Scientific's broader corporate solutions.
Value Proposition & Differentiation:
Design creative and high-impact strategies to showcase the unique value of Boston Scientific, focusing on differentiation within strategic accounts.
Targeted Value Messaging:
Develop and deliver economic value messaging for key decision-makers, including supply chain leaders and cardiovascular service line administrators, driving adoption and growth.
Multichannel Engagement:
Build and execute robust multichannel engagement plans, reaching administrative customers through web, email, social media, CA sales, and advisory boards.
Required qualifications:
Minimum of a bachelor's degree
Minimum of 7 years in marketing, consulting, or related fields, with 5+ years in medical device marketing.
Skilled at gathering customer insights to create impactful messaging, collaborating with sales, and executing initiatives effectively.
Demonstrated experience in developing marketing tools that go beyond traditional features and benefits, creating meaningful differentiation.
Excellent project management, organizational, and quantitative skills.
Up to 20% domestic travel.
Preferred qualifications:
MBA or Master's preferred.
Experience in economic value messaging.
Ability to think creatively and challenge the status quo.
Proven ability to lead cross-functional projects and influence senior leaders.
High motivation and a proactive mindset, with the ability to lead and influence cross-functional teams.
Requisition ID:
595130
Minimum Salary:
$118500
Maximum Salary:
$225200
The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role.
Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs.
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life.
Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.
Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.
Boston Scientific Corporation has been and will continue to be an equal opportunity employer.
To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
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