Sr. Creative Director

M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthrough ad creative to full-scale integrated marketing campaigns. Need help developing your marketing strategy? We've got it. Just want world-class implementation? No problem, we're on it. Go to our website, M3 Group, to learn more about our company!

Position Summary:


As a Creative Director at M3 Group, you will get to do more than lead a team of creatives. You will display your expertise establishing a clear, creative vision for all company-branded materials. In addition, you will serve as a sounding board, provide direction, and help execute creative agendas for pods at M3 Group.

The job of a creative director is to lead a team that may be composed of graphic designers and other creative professionals. They will be involved in every aspect of a collaboration from ideation to execution. Throughout a project, they supervise and guide copywriters, artists, and designers to create work, such as websites, advertisements, videos or email campaigns. The position reports to the VP of Marketing Strategy for major decisions and approvals, but they do most of their work independently, using their professional judgment to manage the day-to-day details of their projects.

Work Arrangement:
This position is able to work hybrid arrangement. Expectation to work onsite on Tuesdays and one other day each week at the Lansing office.

Schedule:
Monday-Friday 8:
30am-5:
00pm ET

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

Benefits:

• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to 13 days of PTO within your first year, as well 8 Paid Holidays
• 401(k) with an immediate 2:
  1 Match, plus an automatic 2% contribution from company
• 6 Weeks of Paid Parental Leave

• Mentor and encourage creative team members to foster a positive work environment.
• Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team.
• Participate in and provide regular opportunities for professional development and growth to team.
• Report progress of projects at major stages of their conception, creation, and execution.
• Ensure designs and content reflect consistently and positively the brand image and client company ideals and needs.
• Work with internal and external strategic partners to create products using the most current industry best practices.
• Serve as a liaison between the marketing/client strategists and creative team and between the creative team and individual clients.
• Anticipate problems that may impede a project from completing on time and implement solutions.

• Define the creative vision with team members for all brands, advertising campaigns and marketing message.
• Establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met.
• Ensure the execution of all creative work stays within budget.
• Draw from your holistic understanding of the entire creative process to identify impactful copy, design and messaging.
• Ensure visuals, messaging and interactive elements of a project are properly aligned with the creative vision and brand standards.
• Help develop storyboards for video and animation projects.

• Work with MarTech Manager and pod to coordinate web projects.
• Champion in-house web development for clients and M3 Group sites.
• Coach the design team and web team to create cutting-edge, innovative websites.
• Create wireframes, storyboards, user flows, site maps and user interfaces.
• Develop rapid prototypes using Adobe Creative Suite.
• Identify opportunities to further improve agency processes and train teammates as appropriate.
• Provide direction and strategy for the lead generation software for internal processes as well as external client project.

• Mentor, motivate and direct creative teams.
• Assist in hiring and managing Copywriters, Graphic Designers, and other members of the creative team.
• Help grow the skillsets of the creative teams and resource group.
• Identify a growth strategy for needed skills within the team.
• Additional Duties as assigned.

• Bachelor's degree or higher in a background relevant to the industry.
• Excellent verbal and written communication skills
• Familiarity with a variety of software programs, such as Photoshop, InDesign, and Illustrator
• Knowledge of how to develop brand identities through omnichannel marketing
• Good comfort level interacting with high-profile clients and industry professionals
• Evidence of participation in ongoing professional development opportunities in the areas of graphic design or social media
• Recent hands-on experience with applying design, copy or web best practices
• Professional business skills, such as project management and leadership
• Experience in web design, specifically with HTML5 and WordPress, is preferred
• Talent in presenting information concisely and accurately, with keen attention to detail
• M3 Group's creative director must work well under pressure as they manage diverse teams working on multiple projects under strict deadlines.

• May be required to remain in a stationary position for an extended period of time.
• Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
• Occasionally needs to move about inside of office area
• This position is able to work in hybrid or onsite working arrangements.

• Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
• MSUFCU is an affirmativ.