VP, Product Marketing

Description

Vice President, Product Marketing

Location: Remote, USA

Employment Type: Full-Time

Compensation: $210,000. 00-$280,000. 00 (Range applies to US candidates only) + Benefits/Variable Comp/Equity - Range may vary based on experience. )

Benefits Offered: Vision, Medical, Life, Dental, 401K

Summary

OneStream is seeking a dynamic and seasoned Vice President of Solution Marketing to lead our Product Marketing team to drive product positioning, competitive intelligence, industry/vertical marketing, and partner ecosystem marketing for our market-leading enterprise Finance management platform.

OneStream (Nasdaq: OS) is the market-leading platform for the Office of the CFO, delivering an award-wining SaaS-based, AI- powered platform that uniquely unifies financial consolidation, planning, reporting, and analysis so organizations can stop wrangling data, start steering the business, and Take Finance Further.

Primary Duties and Responsibilities

As the Vice President of Product Marketing, you will play a pivotal role in helping position OneStream as a trust advisor to the CFO and pioneer in modern Finance. You will be responsible for partnering with sales, marketing, product management, and other key stakeholders across the organization to develop compelling product and competitive positioning, accelerate new product introduction and sales enablement, and advance go-to-market strategies that resonate with our target audience of CFOs, Controllers, and other finance leaders. In this role, you will also function as a chief evangelist and customer engagement leader to advance OneStream's vision, positioning, and value in the marketplace.

Product Strategy and Positioning

• Partner with Product Management to inform product roadmap priorities, derive key value levers that resonate with market needs, and align with marketing and sales strategies, ensuring market readiness and impact.
• Develop and refine compelling and differentiated positioning for the OneStream platform and solutions that stands out in a crowded market, resonates with target audience needs, capitalizes on market trends, and highlights key benefits and differentiating features versus the competition.
• Clearly articulate the value proposition and ROI for customers across key personas, including CFOs, Controllers, and FP&A teams, and execute that messaging across the marketing funnel.

Go-to-Market Leadership

• Work collaboratively with sales, sales operations, commercialization, and enablement teams to design and execute go-to-market (GTM) strategies for new solution launches, enhancements, and market expansions.
• Enable Sales and Customer Success teams with the tools, training, and collateral needed to drive adoption and retention.

Market and Competitive Intelligence

• Lead efforts to gather and analyze market trends, win-loss analysis, customer feedback, and competitive insights to inform product marketing strategies and develop differentiated product positioning that delivers measurable win results and competitive advantage in the marketplace.
• Develop battle cards, competitive analyses, and win/loss reports to empower Sales and Product teams to outmaneuver competitors.

Industry and Vertical Marketing

• Develop targeted marketing strategies and campaigns for key industries and verticals - including Manufacturing, Retail, Banking, Public Sector, and commercial/mid-market segments - emphasizing the unique benefits of the OneStream platform and solutions in each segment.
• Collaborate with industry experts to produce high-impact industry content, such as whitepapers, webinars, case studies, and thought leadership articles to build OneStream reputation and differentiated value in key verticals and segments.

Brand and Demand Generation Alignment

• Partner with Brand, Strategic Communications, Demand Generation and Digital Marketing teams to inform and align corporate positioning and develop campaigns that generate awareness, drive leads, and accelerate the sales pipeline for OneStream solutions.
• Ensure consistent, value-based product messaging across all marketing channels and campaigns.

Team Leadership and Development

• Build and lead a high-performing Product Marketing team with deep domain expertise in Finance, Planning, key verticals, competitive analysis, and sales enablement.
• Foster a culture of outcome-focused collaboration, innovation, and data-driven decision-making.

Metrics and Performance Optimization

• Define and monitor key performance indicators (KPIs) to measure and continually improve the success of product marketing initiatives, including market penetration, lead conversion, and customer acquisition metrics.
• Continuously optimize strategies and execution based on performance data and market dynamics.

Required Education and Experience

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of marketing experience, with 5+ years in senior Product Marketing leadership roles in Financial Software, SaaS, or CPM industries.
• Proven success in leading GTM strategies and product positioning for complex, enterprise software solutions.
• Deep knowledge of the market space, including financial planning, budgeting, forecasting, and analytics tools such as but not limited to:
• OneStream
• Hyperion Financial Management (HFM)
• Hyperion Planning
• SAP
• Anaplan
• Planful
• Adaptive, etc.
• Expertise in crafting compelling messaging and storytelling tailored to financial leaders and decision-makers.
• Strong leadership skills with a track record of building and managing high-performing teams.
• Proficiency with modern marketing tools and platforms, including CRM, marketing automation, and analytics tools (e. g. , Salesforce, HubSpot, Marketo).

Preferred Education and Experience

• MBA or advanced degreed preferred

Knowledge, Skills, and Abilities

• An expert at creating compelling narratives and product messaging frameworks tailored to diverse audiences (including CFOs and finance teams) and skilled at leading teams to cascade these messaging frameworks across core activity within marketing (Analyst Relations (AR) programming, events, collateral, internal talk tracks, product announcement strategy)
• Strong ability to drive a compelling product narrative and announcement strategy in the market.
• A team player who has a solid grasp of an integrated marketing approach, and knows how to lead a team to execute against outcomes.
• Strong ability to think innovatively, motivate teams to be curious and pivot where necessary, to achieve results.
• Deep understanding of financial planning, budgeting, forecasting, and analytics, paired with knowledge of SaaS bu.