Marketing Coordinator\t

Gulf of Maine Research Institute
US - Maine - Portland
November 8, 2024

Job Type

Temporary

Description

JOB TITLE: Marketing Coordinator

SUPERVISOR: Brianne Fagan

Pay Grade: 5 Pay Grade Range: $45,300- $77,792

Starting Salary Range: $25/hour

Overview:

The Gulf of Maine Research Institute (GMRI) develops and delivers collaborative solutions to global ocean challenges. We are dedicated to the resilience of the Gulf of Maine ecosystem and the communities that depend on it. To learn more, visit gmri.org.

Are you passionate about communicating about ocean ecosystems, climate adaptation, and community engagement? Do you get excited about the opportunity to inspire action through marketing and love gathering insights and finding ways to grow an audience? If so, we'd love to meet you!

We're looking for a Marketing Coordinator to join our team and help elevate our mission through engaging content and creative outreach. The Marketing Coordinator will report to the Marketing Manager and work closely with the Communications team, Annual Giving Manager, and Donor Engagement Coordinator, gaining hands-on experience in social media strategy, marketing operations, event support, and partnership coordination. You'll play a vital role in ensuring our marketing efforts run smoothly to support progress toward our mission.

This is an hourly, part-time, temporary role at 25 hours per week with funding for a nine-month appointment.

Responsibilities/Tasks:Social Media (50%)

Maintain the social media content calendar, ensuring timely posting of videos, articles, and other content across platforms (LinkedIn, Facebook, Instagram, Twitter) in consultation with the Marketing Manager
Execute paid social media plan across social platforms as outlined in the annual marketing plan
Monitor engagement metrics and basic analytics and suggest content and copy adjustments for better performance
Implement A/B testing on social media campaigns as outlined by the Marketing Manager and report findings to the Communications Team
Translate complex or technical content into engaging social media content
Utilize video to highlight GMRI programs, our impacts, and staff
Stay updated on industry best practices and emerging tools and platforms
Monitor and respond to basic social media comments and messages
Ensure brand consistency and quality across all social media content

Marketing Operations Support (30%)

Track and report on key performance indicators (KPIs) for all marketing activities
Maintain an inventory of tabling and outreach materials
Create and update documentation for MarCom processes
Perform quality checks on outgoing marketing emails
Maintain email list hygiene by monitoring email responses, email update requests, and other digital inquiries in a timely and professional manner

Event & Partnerships Support (20%)

Support public events to improve audience reach and awareness in collaboration with the Donor Engagement Coordinator and Marketing Manager
Track and monitor next steps with partners
Occasionally act as a point of contact for offsite public partnership events, ensuring the GMRI brand is well-represented

Requirements

Required Qualifications:

1+ years of experience in marketing, communications, or related role OR degree in Marketing, Communications, or a related field
Ability to work independently and take initiative
Strong organizational skills, attention to detail and accuracy
Strong written and verbal communication skills
Comfortable working with data
Familiarity with social media platforms and best practices
Ability to manage multiple tasks and meet deadlines
Enthusiasm or collaboration

Other Preferred Qualifications:

Experience with Adobe Suite or other photo and video editing software
Experience with Mailchimp or other CRMs
Experience with Asana or other task management tools

Diversity and Inclusion:

Gulf of Maine Research Institute has a long-standing policy and commitment to providing equal access and equal employment opportunities in all terms, conditions, processes, and benefits of employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status. GMRI's employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status.

Applicants and employees are encouraged to voluntarily self-identify their race/ethnicity, gender, disability status and veteran status to assist GMRI in fulfilling various data reporting requirements of the federal government. This self-identification is completely voluntary, will be kept confidential and separate from your application data, and used only to meet federal reporting requirements. Providing or declining to provide this information will not result in adverse action of any kind.

Salary and Benefits:

This term-limited, temporary position does not include benefits.

Salary: $25/hour

Application Instructions:

All applications must be accompanied by a cover letter and résumé. Review of applications will begin immediately and will continue until the successful candidate has been selected. The deadline to submit applications is November 19th, 2024.

Read the full job description and apply online on the recuiter's web-site

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