The Associate Brand Manager, Innovation is supporting the development of new products that drive the growth for client! This individual will uncover and address people-centric needs, identify relevant trends in ingredients, formulations, and sustainable packaging, and collaborate with cross-functional partners to develop new items from concept to production.
• Understand the market: Track competitive and analogous category innovation trends, technology, ingredients, formulas, and sustainable packaging/formats and evaluate relevance, fit and feasibility for the client.
• Deeply understand our consumer: Develop a deep understanding of our consumer and their evolving needs/perceptions/experience of our products to develop people-centric solutions. Knowledge is developed through a variety of research methods, analytical tools and in partnership with Consumer Insights.
• Dream and create: Partner with the innovation team to develop and test concepts that people will love. Collaborate with cross-functional partners such as R&D, legal, regulatory, design, packaging, and supply chain to assess feasibility and find ways to bring winning concepts to market. Coordinate assessment of new product ideas through the client Stewardship process to ensure adherence to guidelines. Partner with the supply chain team to manage timelines and ensure clarity of deliverables with the cross-functional team.
• Project management: Turn winning concepts into products on shelves and in people's homes by leading
1) claims development with cross functional team (legal, regulatory and knowledge management)
2) packaging design with internal and external design agencies
3) partnering with supply chain to bring products to life from manufacture to shipping to retail
4) lead R&D briefs to initiate technology development
5) liaise with Canadian regulatory counterparts to understand feasibility of launch
6) develop selling materials to help brand and sales team gain listing of new product, including technical demonstrations with R&D.
• Get Financial: Partner with supply chain, category management and finance teams, set pricing strategy and develop financial assessments of new products (source of volume, volume projection, costing, pricing, share targets).
Minimum Education: Bachelor's degree in business or marketing
Other Required Experience/Qualifications:
• Bachelor's degree in business or marketing
• 4+ years of experience packaged goods / CPG marketing or relevant business environments
• Strong project management skills, with the ability to handle multiple tasks simultaneously
• Strong data analysis and interpretation skills
• Highly collaborative and comfortable with working with cross-functional teams and various levels of management.
Preferred Qualifications:
• MBA
• Strong written, verbal and presentation communication skills
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