Manager III - Marketing Integrated Planning and In-Store Communications

Category/Area of Expertise:
Marketing
Job Requisition:
404915_external_USA-MD-Hyattsville
Address:
USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code:
GF - Marketing-brands (2765381)

Who Is Giant?

With over 2 million weekly customers and annual sales topping $5 billion, Giant is the #1 grocer in the Baltimore-Washington area. What began as one store on Georgia Avenue in Washington D.C. in 1936, now has grown to over 160 stores spanning across D.C., Maryland, Virginia and Delaware.

Giant's mission is beyond stocking groceries on shelves, we strive to be the most trusted and loved local food retailer in our community .

Manager III - Marketing Integrated Planning and In-Store Communications
Position Summary:

The Manager III of Integrated Planning plays a crucial role in supporting the Marketing Strategy, Merchandising, and Operations teams to drive business results through strategic Calendar/Event planning and regional marketing. This role will strategically shape our in-store communication and event planning, directly impacting customer experience and driving sales growth. This individual will oversee seamless program execution and lead the customer-facing In-Store communications channel, implementing best-in-class tactics and delivering a strong ROI. Join a collaborative and innovative team dedicated to enhancing customer experience and delivering impactful results.

Primary Responsibilities:

• Strategic Planning:
Lead strategic planning with a focus on customer engagement and maximize seasonal and regional marketing impact. Collaborate closely with Merchandising, Operations, and Marketing leadership to implement annual strategic plans and calendars aligned with key business objectives, enhancing the customer experience and maximizing engagement.

• Customer-Centric Marketing:
Partner with insights and brand strategy teams to develop an events calendar that addresses key customer needs and improves perceptions of quality, price, and unique store offerings (e.g., digital, loyalty, private brands). Work closely with channel owners, brand team, and internal communications to deliver messages that resonate, ensuring the right content is prioritized at the right times for each seasonal or selling event.

• In-Store Comms Channel:
Drive the evolution of in-store communication strategies by establishing best practices and leveraging innovative testing approaches to optimize message prioritization and volume.• Channel Planning:
Oversee planning and prioritization of marketing channels within the commercial calendar to maximize customer engagement and seasonal impact, integrating digital and in-store messaging.

• Project Management and Traffic Execution:
Manage end-to-end project process for key seasonal and regional events using tools like Workfront & CrossCap. Lead the process for campaign execution, coordinating channel planning, and ensuring seamless collaboration across integrated planning, brand team, and channels. Utilize Agile or Lean methodologies to drive an efficient marketing planning process and project management.

• Budget Management:
Manage the In-Store Communications budget to ensure alignment with organizational goals and maximize ROI.

• Team Leadership:
Mentor and lead the In-Store Communications team and Traffic position, providing guidance and support in their professional development and fostering an environment of innovation and accountability.

Qualifications:

• Experience:
8-10 years of progressive experience in marketing planning, regional marketing, or retail operations, with a focus on customer-centric communications. Experience in the retail or consumer packaged goods (CPG) industries is preferred, with a strong understanding of seasonal trends, customer dynamics, and regional market nuances.

• Education:
Bachelor's degree in Marketing, Business Administration, or related field preferred.

• Technical Skills:
Proficiency in project management and marketing software (e.g., Workfront, CrossCap, MS Office, Power BI, etc.) to streamline communication and manage deadlines. Experience in digital and omnichannel marketing, with an understanding of integrating in-store and digital communication for cohesive customer engagement. • Leadership Competencies:
Excellent communication and influencing skills to gain alignment across all levels of the organization, with the ability to present compelling business cases to senior leadership. Ability to drive continuous improvement by developing, testing, and implementing innovative approaches that enhance customer engagement, with an aptitude for adapting to changing market dynamics.

Key Competencies:

Strategic Planning & Execution:
Ability to translate high-level business objectives into detailed, actionable plans and calendars that prioritize customer needs.
Cross-Functional Collaboration:
Skilled in building and maintaining relationships across functions to ensure alignment and effective strategy execution.
Data-Driven Decision-Making:
Ability to utilize data and insights to inform strategies and maximize campaign impact.
Budget & Project Management:
Strong financial acumen with experience managing budgets and maximizing ROI; project management skills to oversee timelines and resource allocation effectively, with familiarity in Agile or Lean project management methodologies.

Customer Focus & Cultural Competency:
Deep understanding of customer behavior and experience creating personalized, culturally competent marketing communications that resonate across diverse regional markets.

Why Work at Giant?

At Giant, we love what we do, and make it easy for you to love it, too! Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.

Giant's thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common:
the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.

We proudly host Business Resource Groups ( BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.

Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.

We'd love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.