GTM Strategy Director

Verint Systems, Inc. GTM Strategy Director Annapolis, Maryland
At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at *** .

Overview of Job Function

As the GTM Strategy Director - Data, you will be responsible for our Platform Data strategy and offers to drive overall business growth. This will include Platform Data offering materials including pricing, tools, messaging, sales programs, and enablement materials to support market growth. This role reports into the Verint Product Organization, and you will work together with a small team of GTM experts to develop a market-leading offering strategy and to operationalize it across all company functions.

To succeed in this role, you'll need a deep understanding of GTM strategy, process, and execution to successfully deliver offerings into our sales and partner channels, as well as having a deep understanding of the contact center market landscape, data solutions, integrations, competitive analysis, and pricing strategy. A strong understanding of SaaS business models, Data, AI, and enterprise IT ecosystems is required.

You will also need strong communication skills so that you can effectively serve as a spokesperson for Verint's solutions to our customers, prospects, and partners at the senior executive level, as well as to industry analysts and influencers.

Principal Duties and Essential Responsibilities:

Business Results - own the offer by driving the strategy that will lead to an improved position in the market.

Work with our go-to-market, product management, and sales teams to evolve and develop our Platform Data vision and positioning.

Innovation - define market requirements for your solutions using customers' needs, market dynamics, industry trends, and the competitive landscape as inputs.

Messaging - develop positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.

Content - partner with marketing and sales enablement to ensure compelling content is developed that reinforces offering positioning and messaging.

Sales enablement - work with the sales enablement team to deliver compelling training for our global sales teams and partners in support of new offering launches.

Communicate the Verint Open Platform Data value proposition to varying technical and non-technical clients, including Executive C-level management, VP, and Director levels, and end-users.

Thought Leadership - influence industry analysts, media, and customers to share Verint's vision for the market and our solutions.

Work with a variety of matrixed organizations, including engineering and go-to-market to ensure successful prioritization and execution of product roadmap and development.

Competitive intelligence - track and deeply understand the competitive landscape for legacy players and new entrants and develop competitive positioning for our solutions.

Minimum Qualifications:

Bachelor's degree in marketing, technology, business, or equivalent experience.

Minimum of 12+ years of overall experience in go-to-market strategy, product marketing, product management, software, consulting, execution, or related experience.

Experience with data platforms, recording, and analytics.

Extensive experience with SaaS software.

Proven ability to drive the strategy of a market-leading software solution with double-digit annual growth.

Consultative sales experience especially in client adoption of cloud solutions.

Ability to mix deep technical expertise with simple, everyday language to deliver a story that is memorable, educational, and useful.

Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment to garner support, transfer enthusiasm, spark innovation, drive execution, and resolve conflicts and challenges.

Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities.

Effective problem solver with strong business acumen, creativity, and high analytical skills.

Adept at quickly understanding new technologies and identifying business value.

Proven ability to work effectively across a diverse and matrixed organization.

Excellent leadership, communication, and collaboration skills at an executive level.

Ability to travel up to 50%.

Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.

The ability to obtain the necessary credit line required to travel.
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Verint Systems Inc. is committed to maintaining a workplace free from discrimination, retaliation, and harassment. Verint has a zero-tolerance policy against any form of discrimination, retaliation, or harassment based on one's race, color, religion, national origin, sex, pregnancy, disability, alienage or citizenship, marital status, creed, genetic information, sexual orientation, military or Veteran status, political affiliation, familial status, caregiver status, or any other classification or characteristic protected by applicable federal, state, or local laws.

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