Marketing Lead Management and Salesforce Administrator

Overview

GCG Automation and Factory Solutions (AFS) is seeking a skilled

Lead Management & Salesforce Administrator

to oversee and optimize our lead generation process while maintaining and enhancing the operation of our CRM platform (Salesforce) . In this critical role, you'll provide Salesforce end user support to sales and customer service teams across the division. You'll also work closely with our marketing team to efficiently capture, manage, assign, and track sales leads coming by way of vendors, company websites, email campaigns, and trade shows.

To be successful in this role, you'll bring a unique blend of CRM administration experience and a strong understanding of marketing, sales, and customer support processes. If you are a detail-oriented, results-driven individual looking for an opportunity to grow your career in marketing and sales operations, apply now!

This position offers a hybrid work arrangement reporting into our offices in either Cranberry Township, PA or Germantown, WI.

What you'll do

Lead Management Responsibilities
Administer the efficient and accurate import of all leads generated from marketing activities both internal and external to GCG
Create, track, and analyze marketing KPIs and ROI to optimize campaign performance
Coordinate with sales teams to ensure efficient handoff of marketing qualified leads (MQLs)
Implement and manage marketing automation tools to streamline lead management processes
Provide timely feedback and updates to external vendor-provided leads
Utilize business research and contact database tools to create target account and contact lists for marketing campaigns
Monitor and report on marketing activities and results to stakeholders
Salesforce Administrator Responsibilities

Manage and maintain Salesforce CRM, including user accounts, profiles, permissions, and security settings
Troubleshoot and resolve Salesforce-related issues and provide end-user support and training
Customize Salesforce as needed to meet business needs, including creating reports, dashboards, workflows, and process automation
What you'll bring

Education

Preferred: Bachelor's degree in Marketing, Business, or a related field
Experience

Proven experience working with and administering the Salesforce CRM platform
Strong analytical and data-driven decision-making skills
Excellent project management and organizational abilities
Outstanding written and verbal communication skills
Experience with content creation and management across various platforms
Desired Skills

Familiarity with SEO and PPC advertising
Familiarity with marketing integration services
Specific marketing experience in industrial automation, industrial distribution, or similar industries
Proven track record of successful lead generation campaigns
What we offer

Competitive annual salary, based on applicable experience
Robust and affordable benefits options, including medical, dental, vision, life insurance, short and long-term disability insurance, and more
PTO plan with company paid holidays
401K with employer contribution
An employee-centric company that values and truly appreciates our most important asset: You!

About GCG AFS

GCG Automation & Factory Solutions is dedicated to advancing the growth of light industry automation and factory solutions across key verticals in North America. With a comprehensive product and service offering that spans the entire automation value chain, our customers trust us as a reliable partner to meet their diverse needs. Our strength lies in our deep technical expertise and specialized knowledge of the products we offer. This enables us to support customers in deploying and delivering high-quality, efficient solutions tailored to their specific requirements. Our commitment to providing an exceptional customer experience-marked by responsiveness, reliability, and personalized service-sets us apart as the supplier of choice in the industry.

GCG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

These duties and responsibilities listed above are judged to be "essential functions" in terms of the Americans With Disabilities Act, or ADA. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Furthermore, the above statements are intended to describe the general nature and level of work being performed by a person in this position. They are not to be construed as an exhaustive list of all duties that may be performed by such a person.
• LI-hybrid
• LI-AW1