Marketing Generalist

Why Great Northern

Established in 1962, Great Northern is a local, privately owned paper-based packaging manufacturer with a long history of providing secure, stable, and meaningful positions. You will experience a collaborative team-first, safe, clean, enjoyable, and predictable workplace where team members support and care for one another.

Our team members produce sustainable and eco-friendly products that are supplied to national brands that impact people's day-to-day lives.

Great Northern is committed to making a difference in the lives of our team members, customers, and the communities in which we live and work. Many of our team members were referred by their friends and families who are already a part of the Great Northern team.

Position Summary

Responsible for assisting the Great Northern marketing team, working on digital marketing, and sales support initiatives and will assist the sales team by qualifying leads for Instore group. The person selected will update website pages and posts using WordPress. They will perform market and sales research to help identify prospective customers and industries and provide performance results of campaigns. They will also develop and manage content for multiple Instore platforms, including website copy, photography, videography, and editing. They will create and edit various marketing materials such as articles, presentations, white papers, email campaigns, social media content, sell sheets, success stories, ads and other collateral. They will also provide support for events, such as trade shows and in-person sales meetings with presentation preparation, email campaigns, logistics, and social posts.

Qualifications
Four-year degree in marketing with emphasis on digital marketing
3-5 years practical experience
Knowledge of SEO and keyword search
Strong copywriting, editing, and proofreading skills
Pay/Schedule

Commensurate with experience
8am - 4:30pm Monday through Friday
The Benefits of Great Northern

Competitive 401K with company match and a historically generous profit-sharing retirement savings contribution
Paid vacation during your first year of employment
11 paid holidays/year
Medical plan options are available to provide flexibility in choosing the one that best suits your individual and family needs
Dental and vision insurance available
Company provided life insurance
Opportunity to purchase additional life insurance
A near-site clinic is provided to team members and their families, free of charge
An on-site nurse is available for team members
Opportunities to advance your career and compensation level
Health/fitness reimbursement
Opportunities for Growth

You will have the opportunity to learn new skills and acquire new knowledge that can be applied to grow into new positions with higher pay.

Expectation

To be successful your teammates will depend on you to have pride in your work, be on time, work safely, work effectively with others, be optimistic, take ownership of your responsibilities, and look for continuous improvement opportunities.

Link to Recruiting website

***/Racine

Great Northern is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.

Other details

Pay Type Salary
Travel Required Yes
Travel % 10