Marketing Demand Generation Lead / Manager

Are you ready to unlock your true potential? Join a growing and global company where you can be part of a team that fuels supply chain solutions. Discover how you can make a big impact.

TrueCommerce is seeking an ambitious demand generation marketer to fill the role of Demand Generation Lead / Manager. In this role, you will be responsible for developing and executing comprehensive, multi-channel digital marketing programs that generate high-quality leads and drive pipeline generation.

This role, reporting to the VP, North America Demand Generation, will be a dual strategy and execution role. You will be tasked with developing the overall strategy and calendar for your campaigns and work with internal and external resources to launch the campaigns in market. The ideal candidate is a driven and creative self-starter with hands-on experience implementing and managing campaigns.

As a Digital Demand Generation Lead / Manager, you will:

• Develop multi-channel marketing campaigns from beginning to end, including researching topics, defining the strategy, creating campaign briefs, developing content outlines, creating emails, executing the campaign.
• Own a quarterly campaign calendar and create a results forecast that is designed to exceed MQL, opportunity and pipeline targets.
• Liase with marketing operations, creative, digital and product marketing as needed to support campaigns.
• Leverage paid and non-paid digital marketing tactics to drive results in your campaigns
• Partner with BDR and sales teams to ensure strong alignment and support for campaigns.
• Monitor, analyze, and report on campaigns and KPIs to understand effectiveness and make data-driven adjustments as needed.
• Leverage consistent A/B testing to optimize results.
• Ensure all activities, including webinars, emails, nurture streams, are completed on time and meet expectations.

Requirements for Success:

• Bachelor's degree in Business, Marketing, or related field
• 4+ years of marketing experience in a fast-paced company, preferably B2B software/SaaS, executing demand gen campaigns

• Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact.
• Strong project management skills and ability to lead multiple projects concurrently
• Ability to exhibit strong interpersonal skills and build relationships across the business, at all levels, and work cross-functionally to get what they need from key stakeholders and ensure alignment.
• Execution-driven self-starter comfortable owning multiple projects simultaneously of varying complexity.
• Excellent communication and writing skills
• Creative thinker with a passion for innovation and continuous improvement.
• Experience developing and hosting webinars
• Experience with marketing automation software; Marketo a plus
• Experience with ABM software; 6sense a plus

Who is TrueCommerce?

TrueCommerce is a high-performing global supply chain network that provides fully integrated, end-to-end supply chain visibility and management. We've empowered some of the biggest brands in the world to improve their supply chain performance: Schneider Electric, DanoneWave, Siemen's, Ocean Spray, and many more.

Please visit our careers website for additional information.