Marketing & Communications Manager

Company Description
Why work for Accor?
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Marketing & Communications Manager
The Marketing & Communications Manager will spearhead strategies to maximize profitability through innovative marketing campaigns and public relations tactics that will elevate the hotel's brand and positioning. Your role will encompass creating impactful events and activations, enhancing customer satisfaction, and positioning the property as a luxury destination.
What is in it for you:
Paid Time Off
Medical, Dental and Vision Insurance, 401K
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities
What you will be doing:
Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:
Communications & Media Plan
Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
Responsible for consistently creating positive and relevant news to drive PR value from earned local and global channels
Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets
Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention center, and dining outlets, ensuring it resonates with our target audience
Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
Source and collaborate with relevant partners and suppliers to create unique guest experiences and events
Campaign & Event Management
Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes
Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies
Market Research & Analysis
Conduct market research to identify consumer preferences, market trends, and competitive landscapes
Analyze data from various platforms to provide informed proposals to meet commercial and business goals
Review competitors to create in-depth communications strategies to promote all products and services
Partner & Industry Engagement
Proactively initiate partnerships to drive business synergy and reduce costs
Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
Seek relevant brands for co-branded guest experiences
Budgeting
Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy
Responsible for gathering scope and costs for budgeted items related to marketing communications
Manage and allocate the communications budget effectively to achieve desired results and a strong return on investment
Plan and prepare for annual budget submission and presentation
Others
Comply with hotel and department policies and procedures at all times
Assist with any other Sales & Marketing projects as requested
Contribute to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
Recommend new technologies to drive usage of advanced technological tools
Strong analytical skills to challenge external stakeholders & develop relevant action plans
Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams
Carry out other duties as assigned by the Management of the Hotel
Qualifications
Your experience and skills include:
Minimum of 5+ years working in Hospitality marketing and e-commerce management
Proven ability to build relationships and find new business: prospecting, networking, site inspections and sales calls
Excellent knowledge of and ability in Microsoft Office suite required
Experience in working in hospitality sales systems (e.g. Opera, Delphi) preferred
Excellent communication skills, both written and verbal required
Excellent time management and organizational skills
Strong interpersonal and problem solving abilities
Highly responsible & reliable
Ability to focus attention on partnership needs, remaining calm and courteous at all times
Must be results oriented with ability to be flexible
Positive attitude and supportive, team-based approach towards the attainment of the hotel's goals
Strong analytical expertise: data-oriented with focus on Tableau, GA4, OTA extranet, media agency reports
Understanding of Distribution: CRS, PMS, connected partners
Strong knowledge of marketing and communications principles and upcoming trends
Passion for hospitality industry and is constantly seeking to be ahead of the curve, coming up with new innovative ways to drive revenue
Strong network with key brands such as Forbes, Conde Nast, Travel + Leisure, Michelin Guide will be a major advantage
Additional Information
Your team and working environment:
Opportunity to work with a diverse group, representative of over 20 countries worldwide
Experienced group of individuals to train and hone innate skills and abilities
Visa Requirements: Must be legally authorized to work in the U.S.A. Sofitel Washington DC Lafayette Square is unable to assist with work authorization.
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