Director of Sales

Highgate Hotels LP
US - Massachusetts - Worcester
November 11, 2024

Director of Sales Requisition ID: 2024-53932
Category: Sales/Marketing
Job Location: US-MA-Worcester
Property: Residence Inn Worcester
Compensation Type: Yearly
Company Overview: Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.
Overview The Director of Sales is responsible for directing, coordinating, training and supervising the Sales Managers, Catering Manager(s) and Sales/Catering Administrators/Coordinators/Administrative Assistants in all sales-related activities, including direct sales efforts, follow-up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business to ensure that Room revenues and Catering revenues meet or exceed budget.
Responsibilities Supervise, administer and ensure timely completion of all activities of the Sales Department.
Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
Meet or exceed set goals.
Operate the Sales Department within established sales expense budget.
Coordinate group, transient and catering bookings to maximize profits.
Initiate and follow up on leads.
Maintain and participate in an active sales solicitation program.
Monitor production of all top accounts and evaluate trends within your market.
Conduct weekly sales meetings according to Highgate Hotel standards.
Motivate, coach, counsel and discipline all Sales and Catering department personnel according to Highgate Hotel SOP's.
Conduct a professional, thorough site inspection of the hotel with clients.
Develop strategies to increase share from competitors when hotel revenue penetration goals are not being met.
Coordinate preparation of the annual revenue budget and Marketing Plan.
Meet and greet onsite contacts.
Understand all GDS systems.
Qualifications At least 6 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 5 years of hotel sales experience.
Supervisory experience required.
Must have a driver's license in the applicable state.
Must be proficient in MS Windows (Excel, Word, Powerpoint, Outlook).
Must be able to effectively communicate both verbally and written with all levels of employees and guests.
Must be able to multitask and prioritize departmental functions to meet deadlines.
Maintain high standards of personal appearance and grooming.
Perform other duties as requested by management.
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Read the full job description and apply online on the recuiter's web-site

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