Channel Lead, Demand Strategy

What You'll Do:


Criteo Channel Lead - Retail Media Criteo is seeking an experienced Channel Lead to join our Retail Media team. This role is crucial in driving demand and supporting our retailer partnerships.

Channel Lead Mission Statement:


"Our goal is to optimize both supply and indirect sales channels by providing more dedicated, streamlined, and comprehensive services to support the growth and efficiently across Criteo's retail media supply portfolios and demand channels."

What You Will Do:


Act as the Demand Team Channel Lead for designated retailers
Participate in Retailer Sales meetings for assigned channel of retailers
Manage forecasting and pipeline for indirect business, ensuring accurate Salesforce inputs and forward planning
Support cap out initiatives and develop go-to-market strategies
Define client-facing Demand Sales SLAs
Enable new retailer and product onboarding for demand-side operations
Collaborate closely with Retailer Account Managers and Retail PSMs to understand retailer technology
Develop deep understanding of retailer operations to anticipate demand-side requirements
Create and execute demand-driving strategies by retailer, including decliner initiatives, gap closing initiatives, and inactive account reactivation
Own and develop multi-retailer strategy by vertical
Partner with Account Managers to develop vertical-specific insights driving demand
Serve as the point of contact for indirect demand, acting as a Retailer specialist when needed

Who You Are:
5+ years of digital media sales experience; specifically focused on sponsored product, onsite/offsite display, and retailer media networks.
Strong understanding of digital advertising, particularly in the retail media space
Excellent analytical and forecasting skills
Proficiency in Salesforce CRM and data analysis tools
Proven track record in developing and executing sales strategies
Strong communication and presentation skills
Ability to work collaboratively across teams and with external partners
Ability to persuade executive level management of Criteo's value proposition and position solutions that are consultative and personalized based on client needs.
Experience in managing client relationships and expectations
Ability to prioritize, organize, and manage your time against concurrent business priorities.
Knowledge of competing products, networks, and platforms a plus.
Passionate about new media and how Criteo's platform and products can shape the online advertising industry.
Comfortable with 25% travel
Preferred Skills:
Knowledge of Criteo's product suite and retail media landscape
Experience with multiple retailer platforms and technologies
Familiarity with demand-side platforms (DSPs), display and search products

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!

Who We Are:


Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.

At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world's marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet.

Why Join Us:


At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The US base salary pay range for this position per year is:

$100,000 - $125,700