Brand Manager, Twisted Tea

Boston Beer Company
US - Massachusetts - Boston
January 26, 2025

We are currently hiring a Brand Manager, Twisted Tea in Boston, MA.

*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams' weekly schedule.

The Brand Manager is responsible for the development and growth of the brand through effective, efficient and breakthrough marketing and innovation strategies. The Brand Manager works cross-functionally with both internal and external partners and will often lead through influence and impact. The Brand Manager helps drive sustainable growth of the brand by building marketing plans, creative executions, sell-in materials and consumer activations to win the hearts and minds of consumers, retailers and distributors.

What You'll Brew:

Develop and implement the annual go-to-market plan for driving sustainable, long-term growth for the brand
Build strong collaborative relationships with partners, agency and cross-functional, to manage projects, including assisting with packaging & product innovation development, creative asset and content development, trade promotions, experiential consumer engagement programming
Working with Creative, lead the creative packaging process for assigned projects
Ensure that all innovation is delivered on time, on budget and to standard and with clear stakeholder communication to ensure effective implementation, with focus on both the short and long terms planning timelines and requirements
Generate and communicate selling materials that provide the sales organization ample, yet simple and compelling rationale for customers to support brand initiatives
Understand and champion the brand and stand up for it with customers, internal stakeholders including senior leadership, and your team
Occasional travel for meetings and trainings

What Ingredients You'll Bring:

Minimum Qualifications:

Bachelors Degree
5+ years of experience in a results-oriented consumer product marketing role at a marketing driven firm
Project planning and management, budgeting and financial analysis, and product positioning
Experience in developing consumer marketing communications

Skills:

Proven ability to lead cross-functional teams to project completion
Demonstrated ability to analyze and interpret data, add value and provide action-oriented recommendations in-line with business objectives
Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives
Must have proven inter-personal and communication skills
Must be highly organized, flexible, self-motivated and able to succeed in a dynamic fast-paced environment

Preferred Qualifications:

Consumer Packaged Goods industry experience a plus

Level: 5

At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $90,900 and $143,900. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for an discretionary annual bonus based on company and induvial performance, and certain sales roles might include a car allowance.

Some Perks:

Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

Tuition reimbursement
Fertility/adoption support
Free financial coaching
Health & wellness program and discounts
Professional development & training
Free beer!

*Talk to your recruiter about eligibility

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact *** for assistance.

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Job Info

Job Identification
14901
Job Category
Marketing
Posting Date
01/24/2025, 06:14 PM
Job Schedule
Full time
Locations

Boston Office

(Hybrid)

Read the full job description and apply online on the recuiter's web-site

Brand Manager, Twisted Tea

Brand Manager, Twisted Tea

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