Sales and Marketing Manager

Outpatient Imaging Affiliates
US - Kentucky - Louisville
January 3, 2025

Job Type

Full-time

Description

Join an energetic, patient-focused team! Heartland Imaging is currently seeking an experienced Sales and Marketing Manager for a Full-time position with oversight of our three outpatient imaging centers located in the greater Louisville market.

JOB SUMMARY: The Sales & Marketing Manager serves as a strategic leader, supporting the Center Administrator and other team members, and operational goals of the Imaging Center by integrating advanced marketing strategies and sales expertise into the Center's growth initiatives. This role provides oversight and leadership for the Center's marketing and outreach programs, directly supervising Physician Liaisons and driving market penetration efforts. The Manager is responsible for developing, executing, and evaluating strategic sales plans, cultivating high-value relationships with providers and stakeholders, and serving as the primary liaison for sales and marketing strategies.

The Sales & Marketing Manager plays a pivotal role in analyzing market data, identifying growth opportunities, and aligning sales and marketing efforts with organizational objectives to achieve sustained referral and revenue growth.

CAREER LADDER: We believe in advancement, upward mobility, and growth opportunities for our team members! This career ladder shows your point of entry into our team, as well as the growth and promotional opportunities available to you within our sales department: Sales & Marketing Manager - Regional Sales Manager - Area Sales Manager

Requirements

REQUIRED EDUCATION & EXPERIENCE:

• A bachelor's degree in business, marketing, healthcare administration, or a related field is required.

• Minimum of five to seven years of progressive experience in managing and directing sales and marketing programs, with a demonstrated track record of driving growth and meeting organizational goals.

• At least three (3) years of experience in supervising, mentoring, and developing staff, with a focus on building high-performing teams.

• Advanced proficiency with Salesforce or other CRM platforms, including experience leveraging CRM data for strategic decision-making, tracking key performance metrics, and optimizing outreach efforts.

• Comprehensive knowledge of the healthcare industry, including referral network dynamics, healthcare marketing strategies, and the economic and regulatory challenges impacting healthcare systems.

• Must possess and maintain a valid driver's license, proof of vehicle insurance, and reliable transportation to support travel between multiple sites and stakeholder meetings.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES:

• Strategic Leadership: Proven ability to lead and manage sales teams, set goals, and drive accountability to achieve growth.

• Advanced Communication: Skilled in presenting complex ideas clearly, building trust, and influencing stakeholders.

• Data-Driven Approach: Expertise in analyzing market trends, sales data, and CRM insights to inform strategies and measure success.

• Sales & Marketing Expertise: Strong understanding of relationship-based selling, lead generation, customer retention, and marketing principles specific to your Center's needs.

• Team Development: Experienced in mentoring and coaching staff to foster growth and collaboration.

• Time Management: Adept at prioritizing tasks, managing multiple projects, and meeting deadlines.

• Healthcare Industry Knowledge: Familiarity with healthcare systems, referral networks, and regulatory requirements, with awareness of market trends and challenges in your region.

• Technical Proficiency: Skilled in CRM systems (e.g., Salesforce) and Microsoft Office Suite for reporting, data analysis, and presentations.

• Collaborative and Adaptable: Strong interpersonal skills to build relationships and navigate market or organizational changes effectively.

TRAVEL REQUIREMENT:

• Position requires frequent travel, up to 90% in and around assigned territory on a regular basis.

• Some additional travel required for annual and/or semi-annual meetings is required.

Heartland Imaging offers a full range of diagnostic and screening radiology services. Our primary mission is to offer affordable medical imaging without compromising expertise or a compassionate experience.

To learn more, visit us at *** .

OIA partners with local healthcare providers to develop, own and operate quality, easily accessible, service-oriented outpatient diagnostic imaging centers. To learn more, visit us at ***.

Equal Opportunity Employer.

IHROIA

Read the full job description and apply online on the recuiter's web-site

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