Digital Commerce Strategy Senior Specialist

BP Energy
US - Kentucky - United States of America - Kentucky -
January 29, 2025

Entity:

Customers & Products

Job Family Group:

Marketing Group

Partnering with Mobility and Convenience leaders, the Digital Commerce Strategy Specialist will drive the development of a mid-term and long-term (3-5 years) digital commerce strategy for Mobility & Convenience, Americas with a focus on commercial growth and global alignment. Provide external and broader internal insights as input into the digital commerce strategy. Communicate, monitor and report on the Mobility &Convenience Americas digital commerce strategy and performance to deliver a differentiated, competitive offering.

Commercial
- Define, assess and monitor current market, industry, competitive landscape and buyer personas and identify future target markets, and offerings (products/services) and buyers
- Articulate, align and communicate a digital commerce 3-5 year strategic roadmap through roadmap refresh and portfolio management processes
- Conduct value assessments and identify 3-5 plans for commercialization of data
- Gather and apply voice of the customer, innovative and non-traditional ideas to develop a product/service portfolio, including product/service positioning, pricing and contract strategies and overall portfolio profitability analyses
- Identify correlations and seek to optimize interdependencies and minimize conflicts between digital, fuel and non-fuel transactions
Collaboration/Communication
- Serve as an evangelist to share the vision and opportunities and gain understanding and support from stakeholders and Mobility & Convenience, Americas team members
- Align with the broader Mobility & Convenience and Consumer &Products businesses to share opportunities and lessons learned, and seek and pursue alignments
- Actively participate in relevant global fleet forums bringing forward regional perspectives

Education

Bachelors Degree in Business, Accounting, Finance or related degree
MBA encouraged

Experience

10+ years convenience retail related experience - operational or strategic
Experience leading efforts in a highly matrixed, global organization
Experience managing conflict and aligning stakeholders at all levels

Skills & Competencies

Over 10 years of experience and proven record of achievement in a combination of strategic planning and digital commerce, including:
- Experience in retail media networks and offer distribution, at scale
- Experience in customer marketplaces
- Experience in data as a product and/or data monetization
Demonstrated ability to collaborate and influence stakeholders at various levels within and outside bp, work independently and remotely, and be comfortable with minimal guidance and ambiguity, without holding a position of hierarchical authority.
Excellent verbal and written skills to effectively communicate complex concepts to broad audiences for understanding and consensus.
Strong negotiation skills, prioritization, and the ability to navigate competing demands and complex problems.
Entrepreneurial self-starter, proven ability to challenge conventional methods of working, examine multiple options, take on innovative & new solutions, and think creatively and strategically while handling complex issues.
Highly motivated by these challenges and deeply passionate about making things happen, with the ability to work across large, complex organizations to enhance effectiveness and share knowledge, building trust and confidence

Considering Joining bp?

At bp, we support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. bp is committed to encouraging an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, and more!

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Brand Management, Channel marketing activation, Customer Segmentation, Developing creative marketing content, Digital fluency, Generating customer insights, Listening, Presenting, Sector, market, customer and competitor understanding, Using market research effectively, Writing skills

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

Read the full job description and apply online on the recuiter's web-site

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