Brand Manager

Relocation Assistance Offered Within Country

# 163564 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

At Hill's we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition and the best and brightest people. If you're interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill's mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that's a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

The Brand Manager is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.

What You Will Do:

Brand Strategy

• Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth

• Identify issues / opportunities, analysis and propose action plans to achieve the objectives of the brand

• Manage brand P&L and A&P budgets

• Brand and key segment product portfolio management

• Lead new product launch strategies

• Participate in strategic brand planning and overall brand communications plans

• Gain Senior Mgt alignment to brand strategies and go-to-market plans

• Manage large cross-functional teams to lead commercialization efforts

Go-to-Market & IMC Communications

• Develop and lead omni-channel execution and go-to-market strategies for new product launches, quarterly tentpole activations, key growth categories and strategic business initiatives

• Lead the creative development of brand marketing IMC's

• Develop & monitor media campaigns across traditional (TV, Print, Radio) and digital platforms

• Develop strategic 6P marketing plans and important metrics

• Work closely with the Retail Marketing and Business Development Managers to facilitate successful implementation of initiatives

• Identify & lead key 'test and learn' opportunities

• Drive the execution of margin improvement and revenue growth management initiatives

Insights & Analytics

• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans

• Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities

• Develop & utilize strong consumer & shopper insights of the category, market and condition of focus.

• Understand the pet specialty retail environments and field team needs, to deliver strong promotional and marketing programs.

• Commercial Planning and Monitoring

• Support Long Lead Planning, Budget Review, and Mid-Year Review

• Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights

• Recommend areas for brand improvement and remediation

Required Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Science Quantitative Disciplines or a Related Subject

• 3+ years of brand marketing, retail marketing or commercial agency experience

• Critical thinking & problem solving

• Strong analytical skills and ability to uncover measurable insights in large datasets

• Brand marketing knowledge

• Effective communicator

• Ability to achieve operational results

• Influence independently, negotiate effectively and build relationships with cross functional team members

Preferred Qualifications

• Master's Degree in Business Administration

• 2+ years of marketing experience in Animal Healthcare or Human Healthcare

• Digital/eComm marketing knowledge (paid search, digital display, social, etc)

• Knowledge of Retail Environment strategy

• Ability to prioritize multiple tasks simultaneously and handle ambiguity

• CPG marketing experience

#LI-Hybrid

Compensation and Benefits

Salary Range $116,000. 00 - $160,000. 00 USD

Pay is based on multiple non-discriminatory, individualized factors including but not limited to experience, job-related knowledge and education, skills and office/market location. In addition to base salary, salaried employees are eligible for annual discretionary bonuses, profit-sharing and, for Executive-level (salary grade 16 and above) roles only, long-term incentives in the form of Restricted Stock Units and/or Stock Options.

Subject to the terms and conditions of the applicable benefits plans then in effect, all salaried employees are also eligible for a competitive benefits package which includes:

• Insurance: Employees (and their eligible dependents) are eligible to participate in Company-sponsored Medical, Dental, Vision, Basic Life Insurance, Accidental Death & Dismemberment and Disability insurance plans.

• Retirement Plans: Employees are eligible to enroll in Colgate's 401(k) plan, which provides for company matching contributions subject to eligibility requirements

• Vacation/PTO: Employees receive a minimum of 15 .