Growth Marketing Manager

insightsoftware
US - Kansas - Anthony
January 20, 2025

insightsoftwares expansion has created the need for a talented Growth Marketing Manager. Reporting into the Senior Manager Growth Marketing Tax this role is accountable for development of endtoend strategic marketing plans to support both net new growth and customer growth.
The ideal candidate deeply understands how to develop strategic marketing programs and leverage appropriate value propositions channels and tactics in order to generate fullfunnel demand and achieve defined marketing targets and business outcomes.
Youll be responsible for defining the strategy and executing multiple marketing campaigns from start to end using direct and digital marketing techniques supported by data analysis to improve our overall results. In this crossfunctional role youll collaborate with enablement product sales and functional areas to influence our marketing efforts and apply best practices for new sales and usage growth.
What will you do
Own the Growth Marketing Strategy for our Tax suite of products identifying market trends target audiences competitor landscape and other relative information to support regional growth plans.
Develop multiple marketing campaigns from start to end including researching topics defying the strategy writing content executing the campaign and liaising with marketing operations design and digital when needed. Ensure all activities are completed in time and meet expectations.
Monitor campaign performance and reporting on key metrics including MQLs pipeline and bookings generation to identify areas of improvement continuously.
Support and work closely with the sales team to ensure marketingsales alignment top of funnel campaign awareness & pipeline uplift.
Manage third parties activities including events and webinars and liaise with external and internal stakeholder to maximize each activitys ROI.
Manage daily administrative tasks to ensure the marketing department runs smoothly.
Contribute to the daily conversation of how to best execute and measure webinar email and other marketing campaigns.
Collaborate closely with Marketing Operations Digital Marketing Product Marketing Partnerships Sales and Customer Success to increase transparency communication and campaign success

Qualifications :

Experience in a fastpaced company preferably B2B in the software or SaaS environment (working with ERPs and financial services is a major plus)
Bachelors degree preferably in Marketing or Business; Masters degree a plus
Ability to review marketing analysis to uncover underlying drivers assess potential impact and design metrics
Excellent writing editing presentation and communication skills
Marketing automation experience a significant plus point ideally Pardot
Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce SalesLoft Wrike Airtable Tableau etc.)
Excellent project management skills and ability to spin multiple plates concurrently
Ability to exhibit strong interpersonal skills and build relationships across the business at alllevels and with agencies customers and professionals outside the business
Experience working with global teams across the US Europe and APAC a plus

Additional Information :

All your information will be kept confidential according to EEO guidelines.
• LIRemote
• At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located .
• Learn more about our highenergy highperformance global team. Work With Us
insightsoftware About Us:
Hear From Our Team InsightSoftware (wistia.com)
Background checks are required for employment with insightsoftware where permitted by country state/province.
At insightsoftware we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion national origin gender sex gender identity or expression sexual orientation age citizenship marital or parental status disability veteran status or other class protected by applicable law. We are proud to be an equal opportunity workplace.

Remote Work :

Yes

Read the full job description and apply online on the recuiter's web-site

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