The Sales/Marketing Specialist is a key member of the Waukegan Steel (WS) pre-con/sales team and will provide marketing-related support to the execution of the commercial strategy of the Company. This highly visible position gathers and communicates sales and marketing information across WS to equip the pre-con/sales team with the information and tools to drive sales/revenue volume growth.
Duties and Responsibilities:
• Maintain and manage customer database to support existing sales funnel template strategy
• Reach out to potential customers to introduce WS, review resources and capabilities
• Assist in evaluating and generating bid opportunities
• Follow up on bid/quote submissions, generate introductory meetings, and promote strong customer relationships
• Develop all marketing collateral:
brochures (physical & electronic), press releases, etc.
• Partner with outside marketing and web design consultants to enhance our online presence
• Monitor website activity and content to ensure an optimal experience for WS website visitors, report on SEO progress and other online analytics
• Manage WS social media presence and assist in identifying and developing relevant content as part of an overall marketing strategy
Education and Experience:
• Education Required:
Bachelor's Degree with an emphasis in sales & marketing
• 2+ years of experience in a marketing role supporting sales organizations
• Experience working with a CRM such as Salesforce
• Bilingual (English and Spanish) is a plus
Knowledge, Skills, and Abilities:
• Strong knowledge of Microsoft Office:
Excel, Word, Outlook & SharePoint
• Analytical & detail oriented
• Ability to thrive in a fast paced, collaborative environment
• Excellent verbal, written, presentation and communications skills
• Highly organized, detail-oriented individual with the ability towork independently
• Ability to effectively manage a high volume of requests in a professional manner
• Self-motivated and able to prioritize multiple requests
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, religion, gender, gender identity, sexual orientation, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
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