Marketing Data Analyst

Creating A Healthier Way of Living

Rinnai America Corporation is the leader in tankless water heating, a technology that is growing rapidly as businesses and homes yank the tank and convert to an efficient, endless supply of hot water and the only tankless water heating manufacturer in the US. We have a commitment to our team members to provide a strong, accountable culture with a practice of giving back to our communities.

Rinnai America Corporation (RAC) is looking for RAC-STARS! Check out why Rinnai is the hottest place to work /rinnai.us/about/why-rinnai.

What does a Marketing Data Analyst do at Rinnai?

Seeking a highly analytical and data-driven Marketing Analyst to join our team. The ideal candidate will have a passion for uncovering actionable insights through data and will play a key role in shaping our marketing data strategies. You will be responsible for analyzing data from various marketing channels, identifying trends, and providing recommendations to optimize campaign performance. This role will work closely with the marketing, IT and sales teams to ensure that data-driven decisions are at the core of our growth strategies.

• This position is located at 103 International Drive Peachtree, City 30269.
• Other Perks/Benefits: Best-in-class health benefit programs that provide eligibility on 1st day of employment, 401k match, Paid Volunteer Community Service Day, and so much more

RESPONSIBILITIES

• Lead administration of DAM, PIM, and Salesforce Experience Cloud platforms and ensure proper connectivity with internal and external platforms.
• Establish and manage data governance standards, processes and audits to ensure accuracy across marketing platforms and adherence to governance standards.
• Lead process for transition from current customer portal to Experience Cloud platform and ensure accuracy and completeness of all customer data.
• Create visually compelling dashboards and reports communicating key customer performance metrics to internal and external stakeholders.
• Monitor the effectiveness of marketing campaigns and make data-driven recommendations for improvements and adjustments as needed.
• Monitor customer facing website and customer portal traffic and performance and make recommendations for future enhancements.
• Monitor and assess competitor and other industry leading digital properties and communications to establish benchmarks and develop recommended enhancements.
• Track leads from various sales and marketing campaigns and initiatives and leverage results for future initiatives.
• Assist in website content management and digital communications.
• Assist and support external digital agency management.

REQUIREMENTS:

KNOWLEDGE

• Bachelors degree in business administration, Marketing or related field or equivalent work experience.
• Minimum of 5 years of experience with digital operations, data governance, data analysis or related role, preferably in a manufacturing environment.
• Experience managing DAM and PIM platforms as well as leading data governance and integrity processes.
• Technical Skills: proficient in marketing operations tools such as PIM, DAM, GA4 Google Analytics, advanced Excel as well as MA platforms (e.g., Salsify, Widen/ Aquia, HubSpot). Experience with Salesforce Experience Cloud and various integrations.
• Strong analytical and problem-solving skills.
• Proficiency with ERP systems and MS PowerBI.

ABILITIES

• Ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations.
• Proven ability to proactively initiate and complete tasks.
• Ability to work under pressure.
• Ability to quickly assimilate and distill complex technology.
• Results orientated, entrepreneurial, and self-motivating.
• Well-developed interpersonal skills to build positive working relationships.
• Must demonstrate a passion for customer service and support, exhibit high levels of commitment and energy, and integrity. Attitude and behavior consistent with company mission, vision, and values.
• Ability to work independently and effectively within the team.
• Ability to execute against both short term deliverables and long-term strategic initiatives.
• Travel 5%-10%

Physical Requirements:

Physical Activities

• Remaining in a stationary position, often standing, or sitting for prolonged periods.
• Communicating with others to exchange information.
• Repeating motions that may include the wrists, hands and/or fingers.
• Assessing the accuracy, neatness and thoroughness of the work assigned.

Physical Demands

• Light work that includes moving objects up to 20 pounds.

Environmental Conditions

• No adverse environmental conditions expected.

Benefits

Medical, Dental, Vision, and Prescription

Flexible Spending Account (FSA) options for Medical and Dependent Care

Paid Time Off (PTO), Floating Holidays (FH)

Paid Holidays

401(k) Plan with Company Match

Company Paid Life Insurance

Voluntary Life Insurance

Short- and Long-Term Disability

Professional Development

Tuition Reimbursement

Annual Incentive Plan (AIP)

Referral Bonuses

Paid Volunteer Community Service Day

Tobacco and Drug-Free Campuses

Employee, family, and friends discount

Rinnai America Corporation is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.