Customer Marketing Manager

About Fluxx:


At Fluxx our mission is to be the leading collaborative grantmaking platform in our global communities. We believe in building technology that drives positive impact in our world. Our platform helps foundations and agencies streamline the grantmaking process, making it easier to get funding to those that need it to support their mission. We are driven to help facilitate change through our solutions that automate grantmaking for organizations all over the world. Over the past decade Fluxx has built a boundary-pushing community of 330+ grantmakers who work with more 150,000 nonprofits worldwide who are responsible for transacting $15. 7B in investments last year alone!

At Fluxx, we provide software that powers giving and impact-helping foundations, nonprofits, and governments grant easier, collaborate better, and drive meaningful change. At our core, we're a mission-driven organization, powered by a community of passionate, diverse individuals. We're seeking a Customer Marketing Manager to join our team and create exceptional marketing initiatives that deepen customer relationships, drive engagement, and enhance the customer experience.
About the Role

The Customer Marketing Manager will be the voice of Fluxx to our customers, leading initiatives that ensure they are informed, engaged, and delighted with our products and services. You will work closely with cross-functional teams to create targeted communications, drive participation in events, develop upsell campaigns, and leverage customer insights to optimize strategies. This role is central to amplifying our customers' success stories and ensuring their voices are heard across Fluxx.
Key ResponsibilitiesCustomer Communications:

• Develop and execute customer-centric campaigns, including email campaigns, newsletters, in-app messages, and other touchpoints to inform and engage customers about Fluxx's offerings, updates, and best practices.
• Craft personalized communications highlighting new features, product benefits, and customer success stories to build trust and loyalty.
• Partner with Product and Customer Success teams to ensure timely and accurate messaging about product updates, enhancements, and launches.

• Collaborate with marketing and product teams to design event content that resonates with customers' needs and goals.

• Design and implement targeted upsell and cross-sell campaigns to educate customers about additional features, upgrades, or complementary products.
• Use customer segmentation and data insights to create personalized campaigns that drive upsell opportunities and maximize lifetime value.
• Collaborate with sales and customer success teams to align upsell messaging with customer needs and ensure seamless execution.

• Partner with Customer Success and Product teams to gather and act on customer feedback to improve the overall experience.
• Monitor customer health metrics to identify engagement opportunities, improve communications and enhance the overall customer experience.
• Conduct customer interviews, surveys, and research to inform marketing strategies and product improvements.

• Track, analyze, and report on the effectiveness of customer communications, upsell campaigns, and events.
• Use data to continuously refine and optimize strategies, ensuring measurable impact on engagement, satisfaction, and revenue growth.

• Work closely with teams across marketing, customer success, product management, and support to align goals and execute customer-focused initiatives.
• Act as an advocate for the customer in all internal discussions, ensuring their needs and experiences are prioritized.

• Experience:
  4+ years in customer marketing, B2B marketing, or a related field, with experience in SaaS or technology companies. Experience with grants management software is a strong plus.

• Communication Skills:
  A natural storyteller with the ability to craft compelling messages for diverse audiences across various formats and channels.
• Customer-Centric Mindset:
  Passionate about understanding and addressing customer needs, with a proven ability to build strong relationships.
• Upsell Experience:
  Demonstrated ability to create and execute upsell campaigns that drive additional revenue and customer satisfaction.
• Collaboration:
  Strong ability to partner with cross-functional teams, influence stakeholders, and align priorities to deliver results.
• Analytical Skills:
  Data-driven approach with a solid understanding of B2B marketing metrics and KPIs.
• Project Management:
  Organized and detail-oriented, able to manage multiple projects simultaneously and meet deadlines.
• Creative Thinking:
  Innovative and proactive in identifying new ways to engage customers and elevate their experience.

• Launch and execute a customer communication strategy, including at least 2 email campaigns and a regular newsletter.
• Plan and host at least three successful customer webinars or events.
• Launch initial upsell campaigns with measurable revenue impact.
• Establish baseline engagement and campaign metrics.

• Demonstrate measurable improvement in customer engagement, satisfaction (e. g. , NPS), and upsell revenue.
• Develop and grow a thriving customer advocacy program.
• Partner with Product and Customer Success teams to integrate customer feedback into product updates and communications.
• Expand upsell initiatives with targeted campaigns that leverage segmentation and data insights.