PlayOn is looking for a VP of Programmatic Monetization and Ad Operations to create and lead key departments within the division, consisting of integrated & brand marketing, campaign delivery, media planning and advertising solutions. Our ideal candidate is experienced with both architecting ad revenue strategies directly and leading teams.
THE ROLE:Strategic Leadership
Develop and implement comprehensive programmatic advertising and ad operations strategies that align with the company's business objectives and drive revenue growth.
Programmatic Partnerships
Negotiate and secure strategic partnerships with leading DSPs, SSPs, and data providers.
Team Management
Build out the teams' structure for both Programmatic Monetization and Ad Operations. Hire and develop talent for needed functions. Lead, mentor, and manage teams for Programmatic Monetization, Ad Operations, and Campaign Delivery, fostering a culture of excellence and continuous improvement. Provide coaching and mentorship. Ensure optimal team performance.
Inventory Management
Optimize on-site supply and our use of it in media plans for clients by the sales planning team and the yield team, while also performing the same for the Programmatic Ad & Yield Monetization team.
Campaign Execution
Oversee the end-to-end process of ad campaign delivery, including trafficking, quality assurance, troubleshooting, and optimization to ensure timely and effective execution. Monitor & analyze campaign performance data to guide KPI-driven optimization strategies, design actionable recommendations, and drive best-in-class performance.
Technical Oversight
Serve as the primary point of contact for technical issues related to ad functions, including rich media, technology vendors, and ad serving platforms.
Financial Management
Manage financial aspects of ad operations, including budgeting, forecasting, and interfacing with finance and accounting teams to ensure accurate accounting of accounts receivable and payable.
Process Optimization
Deeply understand publisher-side strategies, including Google Ad Manager (GAM) and other programmatic systems, to maximize yield and optimize ad inventory. Drive operational efficiencies through process optimization, automation, and the implementation of best practices.
Stakeholder Collaboration
Work closely with Sales, Account Management, Analytics, Product Development, and other internal teams to support business needs, increase client satisfaction, and ultimately to ensure a holistic approach to programmatic advertising, while focusing on growing Programmatic Direct Revenue.
Industry Best Practices
Stay up-to-date on the latest trends and technologies in the programmatic landscape, including DSPs, SSPs, data management platforms (DMPs), and ad exchanges.
You will be able to fulfill different roles:Process/Operations Maven
Manage a growing team, and put the processes and systems in place to create efficiencies within the ad operations, effectively deliver/grow ad performance and ad revenue across direct & programmatic campaigns, and support further company growth
Strategic Thinker
Evaluate and introduce new offering to the portfolio
THE OUTCOMES WE EXPECT.
Enable PlayOn to maximize advertising revenue (both Direct-Sold and Programmatic revenue) through impactful sales strategies support, effective Ad Ops, and high-performing Yield Ops. Drive three main objectives:
1. Maximize advertising revenue
2. Operate a system of adtech excellence across programmatic and reserved campaigns
3. Serve as a thought leader and visionary for building and developing the revenue program
THE TALENTS YOU BRING.
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