The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
* Implements strategies to consistently grow revenue and exceed revenue goals.
* Establishes credible relationships with local business community.
* Makes sales calls on existing and prospective clients.
* Maintains assigned accounts and develops new accounts.
* Prepares and delivers sales presentations to clients.
* Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
* Provides clients with information regarding rates for advertising placement in all media.
* Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
* Works with clients and station personnel to develop advertisements.
* Performs other duties as assigned.
Requirements & Skills:
* Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
* Minimum one year's experience in sales, preferably in the media field.
* Valid driver's license with an acceptable driving record.
* Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
* Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
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