Imaging Clinical Applications Specialist

Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging which is part of the overall Bracco Group. The Company specializes in the clinical development, marketing and sales of diagnostic contrast imaging agents. Bracco Diagnostics Inc. primarily markets its products to hospitals throughout the United States. Bracco Diagnostics Inc. is committed to the discovery, development, manufacturing and marketing of imaging agents and solutions aimed at providing a better use and management in terms of diagnostic efficacy, patient safety and cost effectiveness.

Summary

Responsible for the education, training, and promotion of Bracco Injector systems and MR products to customers and prospective customers through clinical presentations, product evaluations, ongoing clinical support and consultative interactions as may be required to close sales and maintain and grow the Bracco Diagnostics Inc. (BDI) MR and Devices product lines. Also responsible for demonstrating new Injector features and occasionally installing Bracco CT and MR injectors. Fosters relationships with key decision makers and initiates new core relationships, as well as maintaining and growing existing core relationships as defined in this document.

Main Responsibilities, Activities, Duties and Tasks

1. Conducts comprehensive product evaluations and timely clinical follow-up at target accounts consistent with business plans.
2. Works collaboratively with Account Executives and Strategic Account Managers to meet sales objectives in a timely manner and to ensure customers have a positive experience with the company and its products.
3. Initiates and develops contacts with existing and potential customers and owns ongoing relationship development with assigned accounts.
4. Collaborates in the creation and implementation of business/sales plans aligned with business strategy specific to the assigned territory.
5. Develops and implements plans to increase MR market share and Injector and consumable sales in territory.
6. Contributes to the development and maintenance of accurate account profiles utilizing company tools.
7. Effectively manages time through territory management techniques, systems, and other company resources.
8. Collaborates on effective account targeting to assure successful conversions.
9. Provides clinical/technical customer and sales support as well as a consultative resource for BDI Injectors and MR products through:

• Supporting the development of MR Marketing and Injectors Marketing strategies.
• Aligning with BDI MR and Injectors business marketing and sales strategies, both locally and nationally.
• Contributing to the development of sales strategy and tactics within target accounts.
• Understanding of current health care economic trends related to the BDI MR and Injectors market.
• On-label product demonstrations.
• Implementing approved educational presentations.

1. Makes periodic check-ins pre-sale and post-sale to major accounts using EmpowerCTA+, MR injectors and virtual colonoscopy products, to ensure proper use of the equipment. Also answers any technical or feature related questions.
2. Acts as internal (sales) and external (customers/prospects) resource for BDI Injectors and MR products and modality.

1. Works collaboratively with Account Executives in maintaining business at key accounts using Empower Injectors by advising of any breakdown in communication, unresolved issues or any other situation that would threaten BDI consumable business.
2. During injector installations, required to manually assemble components of the injector device which weigh approximately 25 pounds each.

1. During employee and customer training, will be required to observe a patient undergoing CT and MRI exams.
2. Prepare and deliver formal educational presentations to health care professionals.
3. Cooperates with marketing to identify and collect case studies that are relevant to approved indications.
4. Networks with prospects, customers, professional societies OEM representatives, and MR industry to promote BDI MR products, BDI Injectors, and offerings at local, regional and national trade shows and conventions.
5. Identifies new KOLs and owns and grows relationships with existing KOLs.
6. Maintains professional and technical knowledge by attending educational symposia, reviewing professional publications, establishing personal networks, participating in professional societies, and maintaining Radiologic Technologist license.
7. Satisfactory completion of appropriate corporate training as related to the position and/or department.
8. Assures all regulatory compliance issues are being followed in the department's activities.
9. Maintains up-to-date and accurate T&E/sales records by utilizing Concur and salesforce. com, respectively.
10. The above is not intended to be an all-inclusive list of responsibilities. Other activities may be assigned as required by management.

• N/A

• Degree: A verifiable BA/BS degree is highly desired.

• Certified MR Technologist, or Registered CT RT with current license in good standing, MRSO preferred
• Must be a licensed driver without restrictions and able to drive a car
• Field Sales Credentialing demands various vaccinations and background check requirements. Candidates have to comply with all credentialing obligations, including a 10-panel drug screen, in order to have access to the medical facilities conducting business with Bracco.

1. Background and Experience:

• Exceptional working knowledge of the MR department, MR Scanners, MR Safety and MRI Contrast, as a MR Registered Technologist, MR Manager, MRSO, or Imaging Department Administrator.
• Working knowledge of Computer Assisted Tomography (CAT) and Magnetic Resonance (MR) as well as injection systems.
• Working knowledge of IT/IS PACS/RIS connectivity is a plus

1. Business Planning/Implementation:

• Contributes to the development of territory and regional plans that are consistent and aligned with business/division marketing strategy and BDI MR objectives.
• Adopts and monitors tactics to address changing business dynamics and market trends to support sales objectives.

1. Sales Support:

• Effectively understands and participates in the Strategic Selling process.
• Develops rapport with physicians and other "buyers" within the customer influence network.
• Participates in Miller Heiman SOS Sheet account analysis to create.