VP - CRM & Promo Engagement

Hard Rock Digital
US - Florida - Hollywood
January 12, 2025

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?

What's the position?

We are seeking an exceptional VP of CRM and Promo Engagement to spearhead our customer engagement strategy, leveraging advanced data analytics and deep industry expertise to revolutionize how we connect with players. In this pivotal role, you will craft and execute cutting-edge CRM initiatives and promotional strategies tailored to the dynamic world of online sports betting and iGaming.

Your mission:
to drive customer acquisition, engagement, and retention while maximizing lifetime value and shaping an unparalleled player experience. This is your opportunity to combine data mastery with strategic vision to redefine player engagement in one of the most exciting industries.

Key Responsibilities:

Strategic Leadership

Define a forward-thinking CRM and promotional strategy that aligns with business goals and positions us as a leader in player engagement.
Lead the development of personalized, app-first campaigns that optimize every stage of the player lifecycle-acquisition, retention, reactivation, and loyalty.
Stay ahead of industry trends, leveraging emerging technologies and insights to continuously innovate and adapt.

Data-Driven CRM & Engagement

Utilize predictive analytics, customer segmentation, and behavioral data to create highly personalized, high-impact campaigns.
Oversee the development of dashboards and analytics tools to track key performance metrics like customer lifetime value (CLV), engagement rates, and ROI.
Champion a data-first approach, ensuring insights drive strategy, decision-making, and optimization.

Promotion Strategy & Execution

Design regulatory-compliant, multi-channel promotional campaigns that captivate players and amplify engagement.
Elevate loyalty programs and VIP experiences through data-driven enhancements, fostering long-term player relationships.
Employ A/B testing and real-time analytics to refine promotional tactics and deliver exceptional player outcomes.

Team Leadership & Collaboration

Build, mentor, and lead a high-performing team of CRM and engagement specialists, fostering innovation and accountability.
Collaborate with cross-functional teams-product, analytics, customer service, and compliance-to ensure seamless campaign execution.
Act as a thought leader within the organization, communicating data insights and strategies in a clear, actionable manner.

Industry Expertise & Compliance

Stay at the forefront of iGaming and sports betting regulations, ensuring all CRM and promotional initiatives align with industry standards.
Integrate responsible gambling principles into every aspect of the CRM and engagement strategy.

What We Are Looking For?

Must-Have Experience & Skills

Industry Expertise:
7+ years of leadership experience in CRM and promotional marketing within iGaming or online sports betting.
Data-Driven Innovator:
Proven track record of leveraging data analytics to drive customer engagement, retention, and CLV.
App-Centric Focus:
Demonstrated success in creating app-first campaigns that maximize mobile user engagement.
Strategic Vision:
Ability to develop comprehensive CRM strategies that align with business objectives and player behavior insights.
Technical Proficiency:
Skilled in CRM platforms, marketing automation tools, SQL, and data visualization (e.g., Tableau, Power BI).
Analytical Acumen:
Expertise in player segmentation, predictive modeling, and campaign optimization.

Preferred Qualities

Deep understanding of player psychology, engagement patterns, and loyalty drivers in the iGaming space.
Strong leadership and team-building capabilities, with a passion for developing talent.
Exceptional communication skills to articulate complex data insights to diverse stakeholders.
A creative mindset with a relentless drive for continuous improvement and innovation

What's in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

Competitive pay and benefits
Flexible vacation allowance
Flexible work from home or office hours
Startup culture backed by a secure, global brand
Opportunity help shape the future strategy of the Sportsbook

Roster of Uniques

We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)

Read the full job description and apply online on the recuiter's web-site

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