Senior Public Relations Manager

Cloud Software Group
US - Florida - Fort Lauderdale
January 19, 2025

As the Public Relations (PR) Manager, you will be responsible for developing and executing PR strategies that align to the goals of the Citrix business and energize our reputation in the market. You will manage the media relations program, building and maintaining relationships with key reporters in our targeted publications, and manage the day-to-day work of our agency partners.

Responsibilities:

Craft compelling stories that resonate with stakeholders, ensuring our external messaging is clear and impactful
Build and nurture relationships with key media outlets and reporters through proactive outreach, responding to media inquiries, and managing communications effectively across various platforms.
Proactively develop and implement PR campaigns that align to the larger marketing narratives and help energize Citrix's reputation
Monitor and analyze the media and industry landscape to keep Citrix included in relevant and important conversations
Partner with Citrix leadership to ensure media readiness for all key spokespeople
Collaborate with internal teams to align communications objectives and deliver cohesive messaging across all channels
Track, measure, and report on the effectiveness of communications efforts to ensure continuous improvement
Manage the day-to-day relationship with Citrix's communications agency partners

Qualifications:

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
5+ years of experience in public relations or communications, preferably in a corporate or agency setting.
Skills & Abilities:
- Strong writing, editing, and verbal communication skills.
- Proficiency in media relations and handling press inquiries.
- Ability to think strategically and act proactively in fast-paced environments.
- Experience managing crisis communications and media strategies.
- Solid understanding of digital and social media platforms and how to leverage them for PR purposes.
- Strong organizational and project management skills, with the ability to manage multiple tasks simultaneously.
- Detail-oriented with excellent follow-through.
- Ability to build relationships and collaborate across departments.
Experience in the B2B technology industry
Familiarity with PR software and tools (e.g., Cision, Meltwater, etc.).
Knowledge of SEO and content marketing strategies.
Proven track record of media placements in targeted outlets

About Us:

Citrix and TIBCO recently merged to create Cloud Software Group, now one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value diverse lived experiences, passion for technology, and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap - a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at *** or email us at *** for assistance.

Read the full job description and apply online on the recuiter's web-site

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