Manager, Paid Media & Performance

Hertz
US - Florida - Estero
January 8, 2025

A Day in the Life:

Successfully plan, manage, and forecast global advertising budgets to maintain optimal levels of media mix and efficiency in accordance to regional business needs and/or local market environments. Identify and implement new media vendors, manage and streamline internal processes, and disseminate results across the team and organization.

The starting salary for this role is $85K; commensurate with experience.

What You'll Do:

Full ownership of Brand Marketing investment financials, including: the completion of media insertion orders, processing campaign billings, and invoice reconciliation
Plan and forecast global media investments and their associated returns with executive-level reporting
Partner with Finance to produce monthly marketing forecasts, close-of-month reports, and long-range business plans
Collaborate across all functions of the organization to identify paid digital media needs and provide impactful analytical insights
Lead the planning and implementation of digital advertising campaigns, including SEM, social, display, video, and other digital media
Manage the identification and deployment of prospective media vendors, managing the procurement process, the vendor relationship, and performance reporting
Develop and review digital materials for accuracy and timeliness of content, including creative trafficking sheets
Oversee media calendar, confirm all paid digital go-live/end dates, and obtain campaign confirmation and screenshots
Prepare pre-, mid-, and post-campaign presentations to report on media strategy against media goals
Assess media campaign results and propose improvements
Manage global media tagging needs and partner with Digital Experience to prioritize and monitor the completion of requests
Collaborate across functions to define the objective, scope, and prioritization of product initiatives.
Control allocated global media budgets, reallocating as needed (with up to daily adjustments), against delivery on a weekly basis
Consolidate Brand Marketing budgets, with monthly deliverables
Propose, coordinate, and support strategic media plan negotiations based on established budgets by utilizing past campaign data to support the buy
Establish and maintain scalable processes that ensure best practices in campaign builds, targeting, audiences and messaging
Manage aspects of digital marketing operations, including key publisher/partner relationships and agency support

What We're Looking For:

Undergraduate degree in marketing, advertising or other business discipline required (MBA highly preferred)
3 -5 years of professional experience in digital marketing
3-5 years managing and implementing successful paid, omnichannel advertising strategies
Google AdWords and Google Analytics expertise
Travel industry experience a plus
Expert-level knowledge of SEO/SEM and paid advertising with a proven track record of successful results
Media buying and planning experience
Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms
Strong understanding of current on market, competition, trends, tactics, concepts, practices, and procedures
Agency experience preferred
Proven track record of working under tight deadlines while keeping others on-schedule
Proactive with account recommendations and sharing industry insights
Highly proficient in MS Office, especially Excel
Ability to collaborate with internal and external stakeholders across multiple functions and locations
Ability to influence
Flexible and adaptable; ability to work effectively in ambiguous situations
Excellent verbal and written communication skills
Excellent organizational and multitasking
Results driven, ability to make decisions and help solve problems
Ability to drive process and organizational change.
Ability to motivate teams and keep a positive attitude in a fast-paced deadline-driven environment.
Ability to work under minimal supervision with a goal-oriented mindset.
Ability to see the big picture and leverage critical thinking and decision-making skills.
Excellent organization, time management, delegation, and prioritization skills.
Courageous leadership and accountability.

What You'll Get:

Up to 40% off any standard Hertz Rental
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts -Theme Park Tickets, Gym Discounts & more

About Us

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran

Read the full job description and apply online on the recuiter's web-site

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