Director of Sales & Marketing

Description

Director of Sales & Marketing Director

Position Summary:

Legacy Senior Living, a senior living company based in Cleveland, TN is looking for an experienced senior living Director of Sales & Marketing to lead Legacy and Dominion Senior Living. This Director of Sales & Marketing will be responsible to provide strategic leadership for planning, directing and supporting of all facility sales and marketing teams. This position will oversee the management and performance including accountability for the sales and marketing teams, census targets, sales and marketing training, market analysis, budget planning, and community relations.

Primary Responsibilities:
Develop Sales Teams at the Community Level and work with these teams to achieve census targets
Build strong relationships with Executive Directors
Assist in the hiring and performance management of community sales people
Train and coach community teams in meeting the standards for inside and outside sales
Provide training in sales and marketing classroom/field training and coaching to all key personnel
Take a hands-on approach to community site visits with modeling of tours, sales calls, inquiries and follow up
Communicate clear expectations for sales performance
Research and complete market analysis for each community and develop a functional, measurable plan to impact occupancy
Assist in developing a sales strategy based on an understanding of the market
Assist operations in the annual budget process
Qualifications

Positive track record of success in senior living sales and marketing
Bachelor's or post graduate degree preferred in Marketing, Business, Communications or related field
Minimum five (5) years sales and marketing experience within a long term care community
Minimum two (2) years multi-site or regional management experience within the senior living industry
The ability to travel up to 80% of the time
Proven ability to conduct a strategic market analysis at the community and regional level
Demonstrated ability to train, coach and mentor Sales Professionals
Dynamic, energetic personality with the ability to motivate others
Strong communications, planning and organizational skills
Excellent ability to manage multiple tasks and prioritize activities
Valid driver's license
Position is based in Chattanooga/Cleveland, Tennessee

Benefits

As a Legacy team member you will enjoy competitive salary, bonus and paid time off. We offer a menu of benefit options from life and disability plans to medical, dental, and vision coverage from quality benefit carriers. We also offer 401(k) with employer match.

About Us

Founded in 2002, Legacy Senior Living seeks to serve America's Greatest Generation with honor, respect, faith, and integrity. As an owner-operated senior living company, we are committed to bringing value and expertise to every community we serve. We offer a full spectrum of assisted living services The Harbor, a unique and specialized Alzheimer's and memory care concept that has received national recognition for its innovative programs and design. Above all, Legacy Senior Living strives to provide the best in senior living with a special calling to make a positive difference in the lives of America's Greatest Generation and their loved ones.