Director of Marketing Residential Construction

Title:
Director of Marketing
Location:
Boynton Beach, FL
Employment Type:
Full-Time / Permanent / Onsite
Who we are
Mattamy Homes is the largest privately owned homebuilder in North America, with 40-plus years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the U.S., Mattamy is represented in 11 markets - Charlotte, Dallas, Jacksonville, Naples, Orlando, Phoenix, Raleigh, Sarasota, Southeast Florida, Tampa and Tucson.
What you'll do

Manage and lead all marketing initiatives and oversee and train the marketing team to ensure the timely completion of marketing responsibilities
Contribute market insights to the visioning, strategic planning and theming for each new community including the recommendation of product, lot sizes, specifications, sales centers and model homes
Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results
Follow the Mattamy BCTM process (Bringing Communities To Market) in regards to community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening
Oversee the opening and closing of sales centers and model homes
Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions
Prepare fiscal marketing budget and track marketing spend
Develop marketing and advertising plans for all new and existing communities
Travel to community sites in the Port St. Lucie area (approx. 20% of time)
Track and proof all digital, social, and print advertisements and sponsorships
Oversee signage strategy including locations, layout and execution
Oversees all production of sales brochure material
Reviews model home merchandising, cabinetry layouts and space planning with interior design firm and corporate marketing, including Sales Center set up
Oversee grand openings and special events for communities and promotions
Responsible for accuracy of information for all divisional aspects of the company website
Manage all divisional social media presence in conjunction with ad agency
Report and track monthly sales, traffic, conversions, analytics and analyzes budget spends
Stays current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events
What you bring

Bachelor's degree, preferably in Marketing or related field, MBA a plus
8+ years of traditional and digital marketing experience including social media
Home building required, experience with starting large master-planned communities is strongly preferred
Extensive experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives
Strong understanding of different consumer groups and the respective market dynamics that influence their buying decisions
Proven track record of deploying successful strategies yielding growth in traffic and sales
Deep understanding of social media technologies and effective strategies
Strong knowledge of social media dashboards and google analytics, backend content/keywords
Ability to assess and analyze advertising metric data (social and website) and make recommendations/execute against them
Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
Willing and able to travel to Port St. Lucie to visits sites/communities (approx. 20% of time)
Ability to manage and hold accountable marketing team to meet deadlines and maintain standards. Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
Bonus points

Bachelor's degree in Marketing or related field + Masters Degree is a plus
Be yourself. We want it that way.
At Mattamy Homes, we're passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important aspects of the work we do to support our homebuyers, colleagues and communities.
Our competitive compensation and full-time employee benefits package includes:

3 weeks of company paid vacation + 1 week of company paid time off + 1 week of sick time
Health, Dental and Vision Insurance
Life Insurance and Short/Long Term Disability
Flex Spending, 401K with Company Matching and Tuition Reimbursement
Entertainment Discounts, Employee Home Ownership Program and Company-wide Volunteer Program
Mattamy's mission
To provide the best homeowner experience
Mattamy's core values

Teamwork
Commitment
Community
Sustainability
Recent recognition

Best Places to Work in Charlotte for 2023, 2020, 2018 & 2017
Best Places to Work in Jacksonville for 2023, 2022, 2016 & 2015
Best Places to Work in Orlando for 2023, 2022, 2021, 2018, 2016 & 2013
Best Places to Work in Phoenix for 2024, 2023 & 2021
Best Places to Work in Raleigh for 2023, 2022 & 2021
Best Places to Work in Southeast, FL for 2023, 2022
Best Places to Work in Tampa Bay for 2023, 2022, 2021, 2020 & 2019

A career with Mattamy Homes is a chance to join a team as solid as they come. We're an internationally recognized, privately owned homebuilder full of ambitious, talented and hardworking team members. Together we're making dreams come true with homes and communities designed for the way people live today, and that's a great feeling. Our future is secured through strategic investments in land and communities, in both current and new markets, which offers ongoing learning, growth and opportunity for all of us. Redefining how we build with smarter technology and a deep commitment to sustainability is exciting and rewarding.
Here, you will gain valuable experience through challenging and interesting projects. Recognized as an employer of choice, Mattamy ensures you will enjoy great benefits and an award-winning culture, because we take care of our own. On our team, we all have a role to play in building for the future.
Mattamy Homes is an equal employment opportunity employer and does not discriminate on the basis of age, race, color, citizenship, religion, sex, national origin, disability or with respect to any other status protected under federal, state, and local laws or ordinances. Equal access to programs, services, and employment is available to all persons.
Qualified applicants will be contacted directly by the Talent Acquisition team.