Digital Marketing Manager, FS Aftermarket

WHO WE ARE:

The Federal Signal (FS) Aftermarket group consists of several business units, each a subsidiary of Federal Signal - a publicly traded company (NYSE: FSS). Together, the FS Aftermarket business units form a cohesive network dedicated to supplying and supporting infrastructure maintenance requirements across North America.

FS Aftermarket includes four primary business units: Joe Johnson Equipment (JJE), FS Solutions, FS Depot and Westech.

The group includes a diverse range of operations such as dealerships, manufacturing, parts fabrication, parts warehousing & parts procurement.

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Digital Marketing Manager, FS Aftermarket

The Digital Marketing Manager will be responsible for executing initiatives that support the organization's strategic objectives and will oversee a full complement of digital marketing activities that include, but are not limited to, website maintenance, development of email marketing and digital ad campaigns, landing page development, social media management, marketing data analysis and reporting.

OFFICE LOCATION: Monroe, North Carolina

EMPLOYMENT TYPE:

1 Vacancy

Permanent/Full-Time

4-days in office, 1-day work from home

TOTAL REWARDS OVERVIEW:

Competitive Base Salary

Annual Bonus Opportunity and Performance Review

Premium Health Insurance Benefits

Paid Vacation and Paid Personal Days

Company Paid Holidays

401(k) Employer matching

Equipment Supplied: Laptop

ABOUT YOU:

Advanced verbal and written communication skills and with keen attention to detail and strong copywriting and proofreading abilities.

Remains current and knowledgeable on marketing trends, tools and aware of industry specific developments

Exceptional project management skills with the ability to skillfully manage timelines and prioritize effectively to meet deadlines.

Ability to bring creative and progressive ideas to the table in support of company objectives.

Positive, collaborative, and team-oriented attitude

Ability to work independently and with minimal supervision.

High level of ability to develop strong working relationships with internal and external customers and stakeholders.

Build strategic relationships and partner with key industry players, agencies and vendors.

POSITION REQUIREMENTS/QUALIFICATIONS:

Education/ Certification:

Post-Secondary Advanced Diploma or Degree in Business, Marketing, a related program OR equivalent experience

Valid driver's license with a clean driver's abstract

Must be able to pass a pre-employment background check

Experience:

5+ years' experience in a Digital Marketing Manager related management role with 3+ years' experience managing and developing direct reports.

Experience developing marketing strategies, organizing timelines and executing plans on time and on budget.

Experience in analyzing and presenting marketing data, with the ability to draw insights and make data-driven decisions

Experience developing and implementing social media strategies

Experience with a variety of digital platforms, including WordPress, Google products (GA4, Tag Manager, Console, Business Profile), MS Office (Word, Excel and PowerPoint), CRM platforms (D365), email marketing platforms (Constant Contact, Hubspot), social media management tools (Hootsuite, Sprout Social), analytics tools (SEMRush, BrightEdge) and Asana or similar project management platform.

POSITION RESPONSIBILITIES:

Oversee and be accountable for all aspects of the company's digital marketing activities that align with company objectives across a geographically diverse organization

Provide digital marketing expertise and guidance to various department and team members

Collaborate with cross functional departments to assess digital marketing requirements, develop plans and prioritize deliverables

Lead, develop and support digital marketing team members

Monitor, track, and document campaign results; analyze data/customer response and develop ideas and campaigns that align with sales goals

Oversee the development and publication of digital marketing materials that support company objectives

Support preparation and monitoring of digital marketing budget and departmental expense reports.

Meet regularly with the Senior Leadership Team to report on deliverables and ensure digital marketing priorities are being identified and executed upon in a timely and effective manner

Participate in training and/or industry events pertaining to customers, products and the industry overall

Complete additional projects and tasks as assigned

OTHER DETAILS

Work Environment:

Primarily office environment

Travel Expectations:

10%

Supervision of Others:

1st Line Manager

1 - 2 direct reports

Our Core People Values

Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition.

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If you are looking for a new opportunity, then we at Joe Johnson Equipment welcome your application. We encourage applications from all qualified persons, however only those who are being considered for the position will be contacted.

If you are contacted for an interview and require any accommodation, please notify HR in advance and we will provide applicable accommodation.

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