Digital Marketing & Customer Experience Director

Company:Auto Glass Now
Auto Glass Now offers fast, friendly, and convenient auto glass services. As the second largest auto glass repairer in America, our outstanding team works hard to deliver exceptional customer experiences and high-quality auto glass repair, replacement, and calibration services.
We're always looking for friendly and energetic team members to join our growing glass family. Customer service representatives, technicians, managers, and many more positions are available across the country. With the majority of our management team starting as entry-level employees, you can feel confident in knowing Auto Glass Now is investing in your career growth.
JOB DESCRIPTION:

Auto Glass Now is looking for a motivated, digitally savvy, team-focused leader to join our amazing Marketing team and help us build a world-class brand and organization. The Marketing Director of Digital Marketing & Customer Experience will be responsible for development, deployment and daily management of all digital initiatives to drive sales acquisition efforts for Auto Glass Now's rapidly expanding business. If you enjoy driving accelerated growth and working with talented and collaborative individuals, come join our team.
Responsibilities

This candidate will report to the VP of Marketing for Auto Glass Now as part of the Marketing team and will oversee daily deployment of comprehensive digital media plans, including SEM, online video, social media, and display advertising efforts that will effectively and efficiently drive traffic and sales growth for the business
Work closely with Digital and Marketing teams to develop comprehensive digital media plans that work in tandem with offline channels.
Own the digital customer experience through website and new online estimating tool efforts to ensure we are building the strongest engagement opportunities with prospective customers
Actively manage media agency partners to continually optimize and maximize lead generation and awareness for network of locations
Drive improvements to conversion funnel, bridging online to offline conversion metrics
Lead ongoing CRM efforts in partnership with internal CRM team - email leads, etc.; build full customer experience journey
Budget Owner - ongoing tracking and monthly reconciliation
Understand weekly/monthly sales data to inform digital and search marketing plans and provide recommendations/adjustments to maintain strong sales growth
Organize and manage projects
Measurement and Analytics:
Work closely with marketing analyst, agency partners and internal team to monitor and report on performance, ultimately driving optimizations
Work with analytics team to develop effective test-and-control digital marketing programs to identify strongest opportunities for brand
Leverage CDP to identify insights and opportunities to drive growth on the business
Interpret and utilize POS data to identify opportunities and trends and provide actionable recommendations integrated into digital marketing plans
Agency Management:
Work closely with agency partners to drive breakthrough marketing and promotional plans that will meet/exceed sales goals
Provide subject-matter expertise to agency partners on digital marketing, products and services
Integration:
Drive strategic alignment of all digital marketing efforts with overall master brand architecture and marketing strategy
People Management:
This role will have 2 direct reports
Qualifications:

Strong marketing background with proven results and a focus on data-based decision making
Bachelor's degree in marketing, business, advertising or similar field of study; MBA a plus
7+ years of digital marketing experience - search, social, display, video, programmatic, CDP
Problem-solving skills - ability to translate data into actionable marketing plans
Experience managing and directing marketing agencies
Detail-oriented with solid organizational & communication skills
Experience working with high-traffic websites; Digital commerce experience a plus
Experience with and knowledge of implementing website and multi-location SEO best practices
Professional experience with Google Analytics (or similar analytics application)
Professional experience with Microsoft Office (Excel, PowerPoint, Word, Outlook) and Qlik, Tableau or other BI interface a plus
Self-starter with a collaborative work style to interface with internal and external partners
Ability to create and deliver presentations to senior management/leaders
Retail experience a plus.
• Target salary range is $130,000-$150,000/year with additional annual bonus potential.
• LI-DM1
• LI-Remote
• DBCORP
Position Location:
North Carolina
Compensation Range:
$143,600.00 - $256,400.00
Compensation Frequency:
Annual
Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: