Delaware River & Bay Authority DRBA - 2025 Digital Marketing Intern

DIGITAL MARKETING INTERN
Location: New Castle, DE
Hourly Rate: $16.00 (Undergraduate Student)-$18.00 (Graduate Program Students)
Opening Date: December 19, 2024 Closing Date: January 31, 2025
I. POSITION SUMMARY
This position reports to the Digital Content Manager in Marketing and is responsible for
assisting in and implementing a wide variety of marketing activities and social media to
increase brand awareness of the Delaware River and Bay Authority (DRBA) and its
businesses. This position will be required to maintain and grow the positive image of the
DRBA with DRBA patrons, customers, community organizations, governmental agencies,
tourism groups, and local businesses. Duties may include marketing development, special
events marketing, social media, writing, graphic design, and other duties.
II. ESSENTIAL DUTIES AND RESPONSIBILITIES
• Assists in any marketing and social media initiatives which can include, but is not limited to,
implementation of social media strategy, development of written/media content, customer
engagement and social monitoring, implementation of broader digital promotion strategies, event
promotion and coverage, and support market research projects.
• Assists in establishing the DRBA as a strong community leader through participation in ferry-led,
community events in New Jersey and Delaware.
• Assists in updating DRBA websites and create graphic designs for digital/traditional mediums.
• Assists in developing new outlets and marketing tools for use at all Authority Divisions including
Cape May-Lewes Ferry and Cape May Airport.
• Assists in a broad range of tasks including, but not limited to managing promotions, attending
meetings and interactions with customers in a professional manner, relationship building and
networking opportunities, updating, and managing social media channels.
• Builds and grows DRBA audiences across social networks with the goal of strengthening
relationships with existing customers and building relationships with new customers.
• May be asked to travel to multiple DRBA work sites in NJ and/or DE
• Provide the highest level of customer service and professionalism to all internal and external
customers.
• Assist with cataloguing/organizing photo archives.
• Attend meetings as required to include internship, departmental, and management meetings.
III. REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
• Social Media experience across a diversity of platforms, including Facebook, Twitter, and
Instagram. Additional platform experience with YouTube, Vimeo, LinkedIn, , Pinterest,
TripAdvisor etc. is beneficial.
• Knowledge of the rules, regulations, policies, procedures, programs, and methods of the
department and their application to specific cases after a period of training.
• Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint. Knowledge of Hootsuite, Sked
Social and/or other social media planning/analytics platforms, as well as the Adobe Creative Suite,
Canva, or other design platforms, is beneficial.
• Excellent written and oral communication skills.
• The ability to work effectively independently and on a team.
• Ability to keep documents, graphics, media, etc. organized digitally (within existing systems).
• Ability to provide superior customer service to everyone by responding in a courteous and efficient
manner.
IV. REQUIRED EDUCATION AND EXPERIENCE
• College student or graduate from an accredited college, university, or community
college with a demonstrated background in social media use and development. Bonus
if your major is web development or design.
• Demonstrated writing skills, with samples of past work or examples of capabilities
required for review.
V. LICENSES, REGISTRATIONS, AND/OR CERTIFICATIONS
• Valid driver's license
VI. ADDITIONAL REQUIREMENTS
• Delaware River and Bay Authority requires all employees to have
direct deposit with a financial institution or enroll in the payroll card
program to receive their bi-weekly pay
• All potential employees will be subject to a background investigation
and pre-employment drug testing
If you are interested in applying for this position please complete the on-line
• In addition, please attach a resume to the completed
application.
The Delaware River & Bay Authority is an Equal Opportunity Employer (EOE).