Our Client is the largest and first licensed on/off-ramp platform for stablecoins in Africa. They are dedicated to offering innovative solutions in the African stablecoins space. Our client is committed to making stablecoins accessible and understandable for everyone, providing their customers with secure and user-friendly platforms for their financial transactions.
Role Overview
We are seeking a dynamic and experienced Head of Public Relations to join our team and spearhead our public relations efforts. The ideal candidate will be passionate about cryptocurrency, with a proven track record in managing successful PR campaigns, handling media relations, and amplifying the CEO's voice across various platforms.
Job Type: Full Time
Workplace: Remote
Requirements
Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
Masters degree preferred.
Proven experience (5 years) in public relations, media relations, or corporate communications, preferably within the cryptocurrency or fintech industry.
Excellent written and verbal communication skills, with the ability to craft compelling narratives and communicate complex concepts clearly and concisely.
Strong media network and existing relationships with journalists, editors, and industry influencers.
Demonstrated ability to manage multiple projects simultaneously, meet tight deadlines, and adapt to changing priorities in a fast-paced environment.
Strategic thinker with a creative mindset and a passion for storytelling.
Proficiency in social media management tools, analytics platforms, and PR software.
Flexibility to travel and work outside regular business hours, as needed.
Responsibilities
Develop and execute comprehensive PR strategies to enhance the company's public image and promote key initiatives.
Act as the primary point of contact for media inquiries and manage relationships with journalists, bloggers, and influencers.
Coordinate and facilitate CEO's speaking engagements, interviews, and appearances at industry events, conferences, and webinars.
Draft press releases, media pitches, op-eds, and other communications materials to convey key messages effectively.
Monitor media coverage and industry trends, providing regular updates and insights to the leadership team.
Oversee social media channels, including content creation, community engagement, and crisis management.
Collaborate cross-functionally with marketing, communications, and business development teams to ensure alignment and consistency in messaging.
Measure and analyze PR performance metrics, providing actionable insights and recommendations for improvement.
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