Associate Director, Marketing Strategy and Innovation, Special Projects

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About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our careers page.

The Role in Brief:

Associate Director, Marketing Strategy and Innovation, Special Projects

The Marketing Strategy and Innovation team manages and refines our partner marketing approach and product architecture through ideation, tests, pilots, and ongoing campaign-level marketing strategy. The Associate Director acts as project lead, ensuring that innovation work results in learnings that move our strategy forward and help us maintain a competitive advantage in the enrollment services market.

The Associate Director, Marketing Strategy and Innovation, Special Projects will serve as a content strategist, creative director, operations and product liaison, and cross-functional team trainer for a set of new product offerings. This role will also play a role in campaign optimization to ensure continuous campaign improvement for newly launched and existing products. This role requires knowledge of direct and digital marketing principles as well as best-practice strategies across a wide range of tactics and channels, plus a strong commitment to collaboration, innovative thinking, accountability, and creative problem solving.

This hire may be based in Richmond, VA or Washington, DC; this position is also open to remote employment within the continental United States.

Primary Responsibilities:

• Develop and lead the marketing strategy for a set of special product offerings, to include armed forces recruitment and Greek society recruitment, utilizing and improving upon EAB enrollment services best practices to market to new populations
• Develop the learning agenda for armed forces and Greek society recruitment
• In partnership with analytics teams, monitor marketing campaigns for both special and standard product offerings and make optimization recommendations
• Lead testing initiatives for special projects
  
  • Write testing briefs for special projects with clear creative direction, partner talking points, and measurable outcomes
  • Understand marketing automation and other internal systems so that product requirements may be gathered and incorporated into a successful marketing test
  • Review creative deliverables and provide feedback to ensure that assets meet desired testing objectives
  • Coordinate with analytic insights team to analyze results of tests and recommend individual testing roll outs and enhancements to global marketing strategy
• Educate cross-functional teams on product and campaign strategy and address any questions or concerns that may arise
• Contribute to the ongoing development and optimizations of the creative process and product
• Positively contribute to a culture of innovation, continuous learning, collaboration, and respect

Basic Qualifications:

• 5+ years of professional experience in advertising, marketing, communications, or related field
• History of cross-departmental collaboration, including working with creative team members, product managers, operational team members, and/or partner service representatives
• Familiarity with common creative production processes and willingness to learn and maintain an understanding of systems and technical procedures required to deploy integrated marketing campaigns
• Proven organizational skills, with ability to proactively and independently manage multiple priorities/deadlines in a fast-paced environment
• Outstanding written and verbal communication skills, plus dedication to teamwork and problem-solving

Ideal Qualifications:

• Experience in armed forces recruitment
• Familiarity with implementation of marketing automation platforms, such as Acquia or Marketo
• Strong project management skills
• Knowledge of email marketing and UX best practices
• Portfolio showcasing creative marketing campaigns and/or examples of online content strategies
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $69,000 - $92,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Gender affirming care coverage
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursi.