Customer Marketing Manager

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance.
It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers.
For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example.
With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes.

We prioritize candidate safety.
Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Customer Marketing is not just storytelling.
It is passionate advocacy for our customers, understanding their needs, telling their stories, and building relationships that are mutually beneficial that will earn us their advocacy in return.
Your work will directly tie to revenue, and be measured by your ability to help our team attract and close new customers.
This role will holistically own - and build - a scalable reference program and optimize case studies, testimonials, and other customer content.
From day one you'll work at lightning speed to build and streamline cross-functional processes and ensure that voice-of-customer content is embedded throughout our sales and marketing tools (campaigns, web, events, collateral, ads, and more) and build trust and rapport with our community of customers.

What you will do

Content creation.
Deliver customer-centric content, including testimonials, references, and stories in audio, video, and written formats that make our sales and marketing teams sing your praises for being what they needed to close the deal.
Strategy.
You'll think strategically and ensure that your programs are aligned with company goals (e.g.
improve closed-won rate by X% within Y months to help drive new logo sales among midmarket companies in XYZ industries).
Collaboration.
Work across teams, including Account Management and Sales, to 1) source and create customer content, and 2) ensure Sales and Marketing is maximizing use of that content, including optimizing, automating, and streamlining formats, processes, etc.
Build & Optimize.
You'll stand up two meaty, mission critical programs from 0>1.
Then, you'll deploy operational rigor to optimize them and run them from 1>100.
Internal comms.
You'll write cross-functional briefs for designers, reports on the performance of customer content, detailed plans that get executive buy-in, and hype comms for Ripplers to get to know our customers better.
What you will need

Experience in customer marketing, content marketing, and/or social media.
You know what works and push the limits of what is possible in those channels.
Experience speaking with, engaging, with, and building rapport with customers.
3-5 years of experience in marketing, ideally B2B or in another complex product/market,
Skill as a creator (video, written, audio) and communicator (written and oral) that's apparent in both the quality and quantity of your output
Strong project management skills, including standing up programs from scratch and scaling them; the ability to toggle as the focus shifts
The drive of a self-starter with a keen interest to understand Rippling's customers and how they can fuel our company's growth
Results-driven with strong initiative and ability to work independently

Additional Information

Rippling is an equal opportunity employer.
We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.
To request a reasonable accommodation, please email ***

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity.
The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location.
Final offer amounts may vary from the amounts listed below.

The pay range for this role is:


84,000 - 147,000 USD per year (US Tier 1)

75,600 - 132,300 USD per year (US Tier 2)

71,400 - 124,950 USD per year (US Tier 3)