Director of Brand Management & Communications

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A Great Place to Work

As a Certified Great Place to Work, we think that you are going to love it here. Your work will be meaningful to you. You will make a genuine difference in the lives of our aging guests and the families that love them. You will enjoy lasting bonds with the families you meet and with the teams you work on. And if you desire, you will experience real career growth where your expertise and dedication is valued and appreciated. We invite you to join our team!

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For over 30 years, National Health Care Associates (National) and its affiliate centers have delivered quality post-acute care. Our growing network of short-term rehabilitation, assisted living, and long-term care centers is located throughout Connecticut, Maine, Massachusetts, New Hampshire, New York, and Vermont. Our Passport™ approach to better health combines compassionate care with clinical excellence to deliver innovative solutions across the care continuum, including managing patients post-discharge.

National is currently seeking a Director of Brand Management & Communications to join our corporate team.

What You'll Do:

The Director of Brand Management & Communications manages the daily operations of the Marketing Department and staff, oversees all phases of Marketing, Communications, and Digital Media for National Health Care Associates and its affiliated projects and facilities.

Duties & Responsibilities

• Systems development, management, and measurement.

• Coordination and/or direct implementation of marketing and communications programs through all stages.

• Plan, Create, publish, and share new content across multiple social media platforms.

• Performs other duties as assigned by the Chief Business Development officer and or other C-suite Executives.

National Health Care Associates Corporate Marketing:

• Directs the materials development and distribution of corporate/facility collateral.

• Assist in securing the attention of various media to promote National Health Care Associates Corporate and staff.

• Assists with National Health Care Associates Communications events (i.e., trade shows, Alzheimer's Association, Walk-A-Thon).

• Maintains high visibility in the health care industry (i.e., involvement with health care/government organizations).

Product/Service Development

• Keeps current on trends and occurrences in the Post-Acute and Long-Term Care industry.

• Utilizes current social media trends, best practices and technology across all platforms, data analytics.

• Researches and makes recommendations to Supervisor on new products/services and presents to Partners, as appropriate.

Work with SNF Administrators to provide consultation and assistance in areas of Communication: events, newsletters, census analysis, marketing committees, and other internal and external marketing activities.

Marketing Research

Policies and Procedures

Marketing Plans

Manage External Advertising/Printing Houses/Design Firms

Advertising Agency/Printing Houses/Design Firms

Public Relations

Communication Linkage/Communications

Marketing Plans

Internet

Advertising Agency

Marketing & Census Development Managers

Department Policy

What You'll Bring:

Qualifications:

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What We Offer

• Competitive compensation and benefits package

• Comprehensive training and mentorship

• Opportunities for professional growth and development

• Supportive and collaborative work environment

• The chance to make a meaningful difference in the lives of our residents

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• Bachelor's degree in Communications, Marketing or related field

• Minimum of 8 years of progressive experience in Healthcare Marketing (SNF/LTC, ALF, Hospital, Home Care, etc), Digital Media, preferably in the long-term care or senior living industry

• Strong knowledge of market dynamics, with a proven track record of driving revenue growth and market expansion

• Exceptional strategic planning and analysis skills, with the ability to identify areas of opportunity

• Demonstrated team management and Project Management capabilities, as well as the ability to lead cross-functional teams, motivate staff, and foster a culture of collaboration, accountability, and excellence

What makes National Health Care Associates (NHCA) a GREAT fit for you?

When you join NHCA, you become part of a premier provider of short-term rehabilitation, skilled nursing, and post-hospital care. Our care team of more than 6,000 employees in six states has been providing care for patients throughout the Northeast for almost 40 years. We built a comprehensive network of services, carefully designed to address the individual needs of every person entrusted to our care.

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We Hire for Heart!

National Health Care Associates (National) is proud to be a family-run organization since 1984. Like family, each of National's centers are unique but share common values: Kindness, Service, Compassion and Excellence. Today, our centers include more than 40 premier providers of short-term rehabilitation, skilled nursing, and post-hospital care including several named 'Best Of' by US News & World Report. When you join the team at a National center, you join a team that provides life-changing care to thousands of patients, residents, and families in a Great Place to Work Certified environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

ID2024-2962

Location/Org Data : NameWethersfield Corporate Office

CategoryAdministration

Position TypeFull-Time