100% work at home. Flexible on timezone.
Marketing Lead Analyst will support B2B lifecycle marketing strategy for channel partners. The role will be accountable for delivering B2B digital campaigns that drive consideration and selection of health benefit solutions. This will include creative development, channel planning, media deployment, vendor/partner management, and results reporting while adhering to budget guidelines and deadlines.
In general, Marketing Lead Analyst will support larger, more complex campaigns or marketing projects but may lead smaller or less complex projects. He/she must have the ability to operate in a highly matrixed environment and be comfortable with managing change.
Key Responsibilities:
Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and/or digital campaign creative that leads to sales inquiries
Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final results
Write creative briefs and supporting documents, gather data as needed
Engage functional areas to produce and execute B2B campaigns, as needed
Works with media vendors on projects from inception to delivery, including trafficking
Assists in positioning, messages, and media mix planning
Assemble Campaign Experience Components in AEM (Adobe Experience Manager)
Finalize contact lists and send to various channel partners ahead of campaign go live
Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed
Tracks and analyzes results of marketing activities and share out reporting related information
Performs quality audits and checks to ensure accuracy of materials
Provides feedback and input to drive technical and process changes to improve results
Preferred Skillset / Experience:
Bachelor s degree or equivalent field or work experience
Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generation
Strong time and project management skills; ability to juggle and execute multiple projects
Previous experience leading work with internal or external creative agencies
Knowledge of marketing technology, digital campaign reporting and metrics
Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns
Excellent oral and written communication skills; strong interpersonal skills
Knowledge of Microsoft Office suite - advanced Excel skills a plus
Experience with Adobe Experience Manager, Marketo, Wrike and/or Demandbase a plus
Additional details:
Non-negotiable skills:
Experience with adobe experience manager
Marketing compliance + state filing
Project manager experience
Education:
Associates Required + equivalent field or work experience
Bachelor's degree preferred
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