Content Strategist

Summary

Design and delivery of the full spectrum of talent recruitment activities, from research and sourcing, through interview and offer, and all of the operational and administrative work associated with those activities. Impacts quality of own work and the work of others on the team. Focused on execution of standard enabling activities/provision of advice subject to policy and work routines within an enabling discipline. There may be some latitude to rearrange the sequence to complete task/duties based on changing situations.



Roles and Responsibilities

Maintains content and asset library

Owns employment branding content calendar

SME in Social Media best practices and trends

Social media/digital media reporting

Media placement and execution

Collaborate with Comms on content planning, repurposing, and amplification

Partner with Employer Brand team and others as needed to develop and refine content for social

Minimum Requirements

Bachelor's Degree from an accredited university OR High School Diploma/GED with 4 years of branding or marketing experience

At least 3 years creating content for an employment branding team

Preferred Requirements

Extensive knowledge of social platforms like Facebook, Threads, Instagram, LinkedIn, and YouTubeUnderstanding of strategic marketing communications

Experience with brand-centric creative requirements to ensure high performing and on-brand creative output

A passion for writing

Project management skills

Social media marketing experience

Strong accountability, problem solving, and resolution skills

Flexibility to react to messaging changes

Ability to lead cross-functional initiatives

Pay Transparency

The base pay range for this position is $71,900 - $107,800 . The specific pay offered may be influenced by a variety of factors, including the candidate's experience, education, and skill set. This position is also eligible for an annual discretionary bonus based on a percentage of your base salary/ commission based on the plan. This posting is expected to close on November 4, 2024.

Benefits

Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.

General Electric Company, Ropcor, Inc., their successors, and in some cases their affiliates, each sponsor certain employee benefit plans or programs ( i.e ., is a 'Sponsor'). Each Sponsor reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a Sponsor's welfare benefit plan or program. This document does not create a contract of employment with any individual.

Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer ( . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided:

No
• LI-Remote - This is a remote position