Content Marketing Manager

Honeycomb Insurance
US - Colorado - Denver
January 20, 2025

Honeycomb is a deep-tech, digital insurer focusing on multi-family property insurance, a $34B market in the US alone.Our core value proposition is delivering a differentiated, long-lasting customer and partner experience. Our proprietary Artificial Intelligence technology enables us to do so while generating 4x YoY topline growth and unparalleled profit margins.

In contrast with the traditional insurance industry, which relies primarily on costly manual labor, Honeycomb already automated 60% of its underwriting processes achieving significantly better customer experience, consistency, and scalability and at the same time, delivering extremely low and highly consistent loss ratios. Honeycomb is expected to cross $100M in annual sales in Q1 2024 while maintaining its strong and highly sustainable growth.
What You'll Do

The Content Marketing Manager will be responsible for creating, improving, and maintaining content across multiple channels to support the organization's marketing and business goals. This role requires a creative, strategic thinker with experience in digital marketing, SEO, and content strategy who can produce and oversee engaging, high-quality content. The Content Marketing Manager will lead content planning, creation, and distribution, ensuring it aligns with brand voice, boosts audience engagement, and drives measurable results.

Content Strategy and Planning
Develop and execute a content strategy aligned with the company's goals and target audience.
Work with internal stakeholders to understand business objectives and shape the content calendar.
Conduct regular content audits and gap analysis to enhance content offerings.

Content Creation and Management

Oversee all written, visual, and multimedia content production for various channels (blogs, social media, emails, website, etc.).
Collaborate with writers, designers, and video producers to create high-quality content.
Ensure content consistency, brand alignment, and compliance with style and tone guidelines.

SEO and Performance Optimization

Implement SEO best practices to drive organic search traffic.
Monitor content performance and adjust strategies based on data insights.
Work with the analytics team to track content KPIs, including traffic, engagement, and conversion rates.

Cross-Channel Distribution

Manage content distribution to drive traffic and engagement on social media, email marketing, and other channels.
Collaborate with social media, email, and product marketing teams to coordinate messaging and optimize content performance.
Develop and manage partnerships for content syndication and co-marketing opportunities.

Team Leadership and Collaboration

Lead and mentor a team of content creators, freelancers, and/or contractors as needed.
Communicate clearly with stakeholders, including marketing, sales, and product teams, to ensure alignment on content goals and messaging.
Drive a collaborative content creation process from ideation to publication.

Content Innovation and Industry Awareness

Stay up-to-date with industry trends, audience preferences, and best practices in content marketing.
Identify new formats and technologies that can enhance the content experience and engage the audience.

Basic Requirements

Experience

Bachelor's degree
3+ years of experience in content marketing, digital marketing, or similar roles
Proven experience developing content strategies and managing content calendars.
Insurance industry experience is ideal, but not required
Skills

Excellent writing, editing, and storytelling skills
Strong understanding of SEO, keyword research, and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
Proficiency with content management systems (CMS), email marketing platforms, and social media tools is ideal
Ability to analyze content performance data and make data-driven decisions.
Strong project management skills with the ability to manage multiple projects and deadlines.

Benefits
Health Benefits
Employee options grant
401K
Flexible paid time off
Paid national holidays

Read the full job description and apply online on the recuiter's web-site

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