Sr. Manager, Integrated Marketing Personalization

Crocs
US - Colorado - Broomfield
November 6, 2024

Overview

The Senior Manager, Global Integrated Marketing (Personalization) is responsible for the strategic development and oversight of our Jibbitz marketing strategies and campaigns that build awareness, relevance, and desirability around the world through innovative, best-in-class marketing. This individual is responsible for driving a new category team for the brand to scale and evolve our Jibbitz business.

What You'll Do

Develop and own the global Jibbitz marketing strategy.
Strengthen the brand's connection to culture in key Jibbitz usage occasions, and across affinities like music, gaming, fashion, outdoor and sports.
Push boundaries by testing innovative go-to-market strategies, bringing fresh, exciting marketing ideas to the forefront of our campaign planning and execution.
Partner with Channel teams on campaign reporting to identify key wins and findings, and apply those findings to current and future strategies and campaigns.
Partner with Consumer Insights on strategic learning agendas to better understand our consumers; to drive marketing that exceeds KPIs and sales targets.
Develop compelling seasonal campaigns in partnership with Product and Brand integrated marketing managers, including strategy, ideation, activation, and reporting.
Lead multiple projects simultaneously in a fast-paced and time-sensitive environment, ensuring projects stay on track with global timelines.
Manage agency partners from ideation through execution when needed.
Lead special projects as needed around key brand opportunity areas or strategies.

What You'll Bring to the Table

BS or BA or equivalent experience in business, marketing, PR or related field; MBA is a plus.
Minimum of 8 years of applicable marketing experience, minimum of 3 years leading others.
Strong background in retail, fashion, product and/or category marketing; global lifestyle brand is a plus.
Proven ability as a team player, collaborator, and culture contributor with unparalleled work ethic, dedication to getting things done, and the ability to translate ideas into digestible, strategic plans.
Robust experience connecting brands and products to culture in unique and memorable ways.
Ability to partner with global and regional cross-functional teams to move projects and initiatives forward in changing and ambiguous environments against tight timelines.
Deep understanding of marketing channel strategies and experience with integrating category and marketing plans across variety of channels, including ecommerce, retail, wholesale, paid, social, influencer, PR, etc.
Experience measuring the efficiency of campaigns and strategies, presenting a clear narrative to cross-functional teams and leadership, and actioning the takeaways.
Deep commitment to mentoring and developing a team that delivers results, and equally important, fosters a dynamic where the team takes pride in their work and shows up ready to work hard for each other and have fun along the way.
Excellent communication abilities both written and verbal; ability to communicate, including international competence, with all levels of seniority effectively and professionally.
Experience with go-to-market process and milestones.
Experience with international marketing and markets outside the US.

• LI-MK1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Sr. Manager, Integrated Marketing Personalization

Salary or Pay Range: $130,000-$140,000

Workplace Persona: Collaborator

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

Job Category: Corporate

Read the full job description and apply online on the recuiter's web-site

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