Associate Director, Marketing and Promotional Analytics

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At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

We are seeking an Associate Director of Marketing and Promotional Analytics to join our dynamic HIV Integrated insights team. The ideal candidate will possess a robust background in marketing analytics, with specific expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), digital and web analytics, A/B testing, and media performance analysis. In this role, you will work collaboratively with cross-functional teams to gather and analyze data from digital media campaigns, aiming to measure and optimize media quality and performance. You will be responsible for defining campaign objectives, establishing KPIs, and developing comprehensive performance metrics and reporting frameworks. Your responsibilities will also include managing relationships with media agencies and third-party measurement partners to ensure accurate data capture and analysis. Leveraging your expertise in data analytics, you will provide actionable, data-driven insights to optimize media campaigns, enhance ROI, and refine audience targeting and segmentation strategies.

This position will be based in the Foster City, CA office.

Key Responsibilities:

• Strategic insights: Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives. Based on brand objectives and goals, develop measurement approach to analyze and optimize media performance.

• Measurement framework : Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.

• Marketing Mix Modeling (MMM): Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels. Collaborate with marketing leaders to allocate budgets and resources based on data insights.

• Multi-Touch Attribution (MTA): Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer journey. Ensure robust tracking and integration with CRM systems for a holistic view of performance.

• A/B Testing & Experimentation: Develop test and learn strategies across channels and socialize results within the organization. Ensure continuous learning and improvements in marketing strategies based on test outcomes.

• Digital and Media Analytics: Oversee the analysis of digital marketing campaigns. Provide actionable insights to enhance customer engagement, optimize conversion rates, and improve overall digital performance. Collaborate with media teams to adjust campaigns based on data-driven insights.

• Analytical Storytelling: Be a strategic partner in report creation and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization. Analyze digital media performance data to identify trends, opportunities for optimization, and insights. Develop and present analytical solutions and insights in a compelling manner to ensure stakeholder buy-in and support for data-driven initiatives.

• Collaborate with Stakeholders: Partner closely with a variety of cross-functional stakeholders - including business unit and brand marketing leads, peer functional leads within Commercial Operations, digital, and executive leadership to ensure alignment and integration of analytics into overall business strategies. Manage / own 3rd party measurement partner relationships, develop combined measurement roadmaps to ensure timely delivery.

• Stay Ahead of Industry Trends: Stay up-to-date on industry trends, best practices, analytics tools, and data privacy regulations and emerging technologies in digital media and analytics. Advocate for new technologies and methods that could enhance the company's marketing capabilities.

Preferred skills:

• Strong experience in marketing analytics and optimization.

• Experience using data-driven media planning tools.

• MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc. )

• Knowledge of digital marketing data from various publishers/channels and GA4 etc. 3rd party pharmaceutical patients claim data is preferred.

• Familiarity with building models to measure marketing incrementality and a detailed understanding of statistical analysis (e. g. , hypothesis testing, experimentation, regressions)

• Strong written and oral communication, data visualization, presentation, and interpersonal skills.

• Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.

• Strong planning and project management skills.

• Ability to distill complex information into concise and impactful stories/presentations.

• High motivation, strong work ethic and positive attitude while working under tight deadlines.

• Strong leadership experience, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.

Knowledge, Experience, And Skills:

• 8 or more years working experience in marketing analytics, digital analytics

• Bachelor's degree in quantitative field such as Business, Marketing, Statistics or Economics preferred

• Experience with media and digital data sources is required

• Proven history of working and delivering on multiple projects simultaneously, with tight deadlines a.