Product Marketing Manager

Refinitiv
US - California - San Francisco
January 11, 2025

Product Marketing Manager page is loaded
Product Marketing Manager Apply remote type Remote Job: Hybrid locations USA-McLean-1410 Spring Hill Rd Suite 125 time type Full time posted on Posted 11 Days Ago job requisition id JREQ186427
Are you passionate about the chance to bring your product marketing experience to a world class organization that is leading the way in both content and technology to serve and protect our citizens home and abroad? Do you have the skills necessary to drive the success of a solutions portfolio? Then Thomson Reuters Special Services (TRSS) is looking for you!
About the Role
As a Product Marketing Manager , you will be responsible for championing customer insights, shaping go-to-market strategies, and fueling market differentiation. As the Product Marketing Manager , you will also contribute to a variety of areas including:
Product Positioning & Messaging Develop compelling product positioning, messaging, and value propositions that resonate with buyers, decision-makers, and industry influencers.
Ensure messaging articulates our differentiation and aligns with our overarching company vision.

Competitive Intelligence & Market Analysis Conduct market research and competitive analysis to identify trends, opportunities, and threats.
Monitor competitor activity and leverage insights to influence product development and go-to-market strategies.
Act as a thought leader, sharing competitive insights with internal stakeholders and incorporating them into sales enablement materials.

Customer-Centric Strategy Collaborate with customer success, sales, and product teams to build a clear voice of the customer.
Collect and synthesize qualitative and quantitative feedback to identify customer pain points and opportunities.
Develop a deep understanding of the customer ecosystem, mapping TRSS products and solutions to key touchpoints within customer workflows.

Go-to-Market Execution Lead cross-functional teams in planning and executing successful product launches.
Develop and implement go-to-market strategies and campaigns tailored to government and commercial compliance sectors.
Partner with demand generation and content teams to deliver impactful marketing materials that drive awareness, engagement, and conversions.

Sales Enablement & Collaboration Equip sales teams with training, tools, and resources, including product collateral, presentations, and objection-handling guides.
Design cross-sell and upsell motions that drive revenue growth across our portfolio.

Strategic Vision & Planning Define and execute multi-year product marketing strategies aligned with business objectives.
Identify and capitalize on market opportunities using data-driven insights and innovative thinking.

About You
You're a good fit for the role of Product Marketing Manager if you have:
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. Equivalent experience will be considered in lieu of a degree.
5+ years in Product Marketing or related roles, with experience supporting SaaS products.
Expertise in competitive intelligence, market research, and customer insights.
A proven track record of managing end-to-end product launches and multi-channel campaigns.
Strong ability to synthesize complex information into clear and compelling narratives.
Experience working in government and/or commercial compliance industries is a plus.
Ability to obtain and maintain a U.S. national security clearance.
What's in it For You?
Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles.

Wellbeing: Comprehensive benefit plans and flexible vacation options.

Culture: Globally recognized reputation for equality, diversity and inclusion.

Learning & Development: LinkedIn Learning access and internal Talent Marketplace.

Social Impact: Employee-driven Business Resource Groups and paid volunteer days.

Purpose Driven Work: We help our customers pursue justice, truth and transparency.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees, including health, dental, vision, and life insurance programs, as well as a competitive 401k plan with company match.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
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Read the full job description and apply online on the recuiter's web-site

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