Head of Growth Marketing

Tbwa Chiat Day Inc
US - California - San Francisco
October 31, 2024

The mission at HeyGen is to make visual storytelling accessible to all. HeyGen is the fastest-growing generative AI platform for anyone who wants to create videos for their business. Come join our team in revolutionizing the way videos are created.
Learn more at ***
Company Overview:

At HeyGen, our mission is to help people grow their business by making visual storytelling accessible to all. Video is the most engaging format to connect with your audience, but most people don't have the time, skills, or resources to produce professional videos. HeyGen makes it easy for anyone to create, localize, and personalize engaging videos - all without a camera or crew. More than 40,000 customers all over the world from small business owners, to non-profit institutions, to Fortune 500 global brands use HeyGen to make videos that tell their stories.
Position Overview:

We're looking for a growth marketer to supercharge our top of the funnel. The ideal candidate has experience driving signups in a high-volume, global PLG environment. We're looking for someone who has experience creating demand in new categories and thinks beyond SEM. The ideal candidate has deep expertise with paid social (including YouTube, LinkedIn, TikTok) and demonstrated creativity in sponsored content, sponsored creators, and affiliates.
Key Responsibilities:

Create demand for an entirely new category:
AI video for business
Drive high value signups through paid & organic social, sponsored content, and sponsored creators
Grow and manage our affiliate program
Work closely with PMM and data science to identify and target high lifetime value customer segments and build programs to reach them
Manage, measure, and optimize our paid acquisition programs
Preferred Qualifications:

10+ years of growth marketing experience with expertise in high volume global businesses
Expertise operating in hybrid self-serve (PLG) and sales-led motions
Experience driving international growth across regions and languages
Proven track record driving growth in new and emerging categories with emphasis on demand creation tactics
Thrive in a fast-paced and dynamic environment
What HeyGen Offers:

Competitive salary and benefits package
Opportunity to create and win a category in the most dynamic part of the industry (AI video)
Dynamic and inclusive work environment focused on innovation and creativity
Salary Range:

$180,000 - $270,000 annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!
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Read the full job description and apply online on the recuiter's web-site

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