Senior Digital Marketing Specialist PC 57

Are you ready to start revolutionizing biomedical research? When you join Miltenyi Biotec, you join a family that is passionate about making a real impact - one breakthrough at a time.
For over 30 years, we have played a pivotal role in the design, development, manufacture, and integration of products for sample preparation, cell separation, cell analysis, imaging, and cell culture needs.
These developments have led to cutting-edge cell and gene therapies - transformative methods that mobilize the body's own cells and genetic blueprint to tackle diseases such as cancer and autoimmune conditions.
Today, our more than 18,000 solutions play a vital role in paving the way for the medicine of tomorrow.
Senior Digital Marketing Specialist
San Diego, CA

Your Tasks:


This position is primarily responsible for supporting the digital marketing efforts of the MarCom team, marketing, and sales teams on eCommunications, marketing campaigns, and projects.
The primary goal is to drive targeted traffic, increase brand visibility, engage with audiences, and generate leads or conversions.
This role will play an important role in planning and executing digital marketing campaigns.

Essential Duties and Responsibilities:


Responsible for execution of digital marketing and lead management processes including; Build, manage, and optimize target groups for marketing database to expand potential customer base and ensure database quality, design, send, and track e-blasts, develop and optimize landing pages, website updates, social media, and online sales enablement tools, etc.
in support of marketing campaign activities, manage and track all digital marketing activities and provide regular reports and updates to Marketing team, develop and optimize email communications for regional field Sales organization, including newsletters, email campaigns, promotions, and tradeshow announcements, drive regional SEO/SEM activities in coordination with the global Marketing team.
Act as a primary contact and work with the HQ digital marketing team and the Marketing CRM team.
Serve as key point of contact for regional web page, landing page, and email template development in coordination with global digital team.
Function as a key marketing automation user for organization and primary digital marketing resource for regional product Marketing, MarCom team, and Sales team.
Develop processes to capture and track leads driven from digital marketing activities and coordinates with the MarCom team to support and ensure timely entry into CRM, communication to sales team, and creation of reports to management.
Support Marcom team with preparing monthly sales and marketing reports.
Requirements:
Bachelor's degree in marketing or life sciences; A minimum of 2 years of experience in a digital marketing or communications role; or equivalent combination of experience and education.
Experience with CRM, lead management, and email marketing to communicate with potential and existing customers.
Deep Knowledge of how to use email marketing platforms including how to craft emails and campaigns that successfully engage business needs.

Skills:


Ability to segment email lists into different audiences to build targeted campaigns and encourage conversion.

Abilities:


Strong written and verbal communications.

Physical Demands:


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to walk; use hands to finger, handle, or feel; reach with hands and arms, talk, and hear.
The employee is required to stand; climb or balance and stoop, kneel, crouch.
The employee must occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Must have ability to handle more than one task at a time and must work at a rapid pace while maintaining attention to detail.

Work Environment:


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
This job is performed in a temperature-controlled facility without exposure to extreme hot or cold temperatures.
Generally, this job is performed in an office environment.

As a global team of over 3,000 diverse innovators, we are united by a shared vision to advance research and improve patient care worldwide.
Our mission transcends mere scientific discovery; we are on a quest to unravel the complexities of biology and transform them into tangible solutions that propel research to unprecedented heights.
Here, you will contribute to work that is breaking barriers, blending the wonders of biological discovery with the pursuit of well-being for all.
Every day presents a chance to make a tangible impact and play a key role in accelerating the journey of research from the lab to the market.

Join Miltenyi Biotec and immerse yourself in an environment where your efforts are significant, your contributions are valued, and your work truly matters.

The anticipated base salary range has been established at $72,900 - $98,700/year.
The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialization, skills, abilities, and training.
The above salary range represents the Company's good faith and reasonable estimate of the range of possible compensation at the time of posting.
In addition to your salary, the Company offers a comprehensive benefits package including health, vision, and dental insurance, plus a 401(k) plan.
All benefits are subject to eligibility requirements.
Certain positions are eligible for additional forms of compensation such as bonuses or commissions.

Miltenyi Biotec, Inc.
is an EO Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity.

participates in E-Verify.