Digital Marketing Specialist

Cooley
US - California - Palo Alto
January 7, 2025

Digital Marketing Specialist

Cooley is seeking a Digital Marketing Specialist to join the Digital Marketing Team.

Position summary:
Under the supervision of the Digital Marketing Manager, the Digital Marketing Specialist supports our efforts in website development, email marketing, content strategy and other digital marketing related projects. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

Support digital projects and initiatives
Assist in maintaining and evolving digital properties, including the Cooley website, blog platform, email marketing software, packet generator platform, and event-related software
Produce, maintain, report on and optimize timely email campaigns from start to finish
Troubleshoot issues with digital properties
Coordinate and manage quality assurance of website deployments
Implement SEO (search engine optimization) and content strategy
Report on the performance of all digital marketing campaigns
Compile analytics to assist in evaluating and advising on end-to-end client experience across multiple channels and client touch points
Responsible for supporting information, initiatives and tools that are designed to support the marketing and business development efforts of the firm
Keep current with existing and emerging trends, best practices and new technologies
All other duties as assigned or required

Skills & Experience:

Required:

Available to work overtime, as required
3+ years' experience working with digital channels, preferably with a professional services organization
Growing knowledge and curiosity of the digital experience, including web development, content strategy, analytics, user experience and optimization
Experience supporting large-scale projects
Growing technical knowledge, including HTML, SEO, analytics and search platforms, content management solutions, email marketing and automation, and analytical software
Experience in web writing, editing and proofreading, specific to an online environment

Preferred:

Bachelor's Degree
Prior professional services experience

Competencies:

Track record of creative problem solving and troubleshooting skills
Self-starter, driven, highly motivated
Great project management skills and follow-through ability
Excellent client service skills.
Demonstrates great initiative and the ability to work independently
Strong attention to detail and ability to follow instructions with high degree of accuracy
Team-oriented with the ability to work collaboratively across offices
Excellent organizational and time management skills
Ability to prioritize and work concurrently on a variety of projects and requests in a fast-paced, deadline-driven environment, providing a solutions-oriented approach
Ability to keep confidential any information, observations, or viewpoints regarding firm personnel or matters
Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
Ability to communicate complex systems to non-experts and present initiatives and results to multiple audiences
Detail-oriented and highly organized
Ability to function in a collaborative organization and be a team player

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected hourly pay range for this position with a work schedule of 40 hours per week is $32.00 - $47.00 ($66,560.00 - $97,760.00 annually). Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Read the full job description and apply online on the recuiter's web-site

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