Weee! is seeking a talented and passionate Content Marketing Specialist for Weee!'s Vietnamese Marketing Team to create and deliver effective marketing campaigns that focus on the Vietnamese Community. This role will collaborate with Merchandising, Performance Marketing, and Product teams to produce best-in-class marketing content targeting the Vietnamese Community to drive user revenue. This is a great opportunity to work with entrepreneurial professionals in a dynamic environment.
Responsibilities:
Produce effective content including in-app pages, website landing pages, emails, and push notifications for the Vietnamese storefront to promote weekly deals, seasonal promotions, and evergreen collections from start to finish.
Develop and optimize storefront themed activities and seasonal campaigns per marketing calendar to drive user engagement.
Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Vietnamese users, ensuring alignment with overall marketing goals.
Curate and manage engaging content across various social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) for the Vietnamese team including timely responses to comments and messages.
Write compelling copy and create visual content for the Vietnamese storefront and official social media accounts that resonate with our target audience.
Translate English content into Vietnamese to support marketing campaigns.
Collaborate with the marketing team to find new opportunities for effective new user growth.
Conduct market research, A/B testing, and analyze key performance metrics to identify content gaps, opportunities, and successes.
Update weekly on storefront and social media performances to the team members and senior leadership.
Skills and Qualifications:
1+ year of landing page design, email, and push marketing experience.
1+ year of social media management experience including video content creation.
A Bachelor's Degree or relevant experience applicable to digital/social media marketing, advertising, and communications industry.
Strong understanding of content marketing principles, social media management, and copywriting best practices.
Proficiency in Figma, Canva, and Google Sheets (required).
Proficiency in Adobe and Excel (preferred).
Strong verbal and written communication skills. Native/Bilingual proficiency in Vietnamese, proficient in English is required.
Be in touch with the native Vietnamese Community.
Background in eCommerce, food delivery a plus.
Have a passion for making delicious, fresh groceries accessible to everyone!
Benefits:
Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages.
401k, 4% company match.
Equity.
Annual bonus plan.
Vacation and holiday time off.
Monthly mobile stipend.
Monthly Weee! Points credits.
Compensation Range:
The US base salary range for this full-time position is $66,560-70,000.
This role may be eligible for discretionary bonuses, incentives, and benefits.
Our salary ranges are determined by role, level, and location.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
For more jobs and to find out more about Weee!, visit our career page: ***/careers
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