Global Brand Optimization & Insights Manager

Xero
US - California - Aliso Viejo
October 31, 2024

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world.
This purpose sits at the centre of everything we do.
We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections.
Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you'll make an impact

We are seeking a highly organized and detail-oriented Brand Optimization Program Manager to support the operational and project management aspects of our brand marketing initiatives.

This role is responsible for supporting the improved understanding of brand optimization and allocation of brand marketing spend across the regions in which we operate.
You will achieve this by building, understanding and refining tests across multiple regions that help link brand investment to gains in brand metrics and efficiencies in the customer lifecycle funnel.

An important aspect of this role will involve the individual establishing and maintaining good working relationships with multiple stakeholders across our regional brand marketing, operations and finance teams, as well as key external strategic partners.

What you'll do

Work closely with your direct manager and Global leader of Growth Marketing and Brand to establish a working forecast model and cadence with key stakeholders in marketing channels and markets.
Work with multiple stakeholders across the organization and external partners to coordinate and execute multiple brand tests and integrated campaigns, ensuring brand optimization goals are met within various regions.
Collaborate with data analytics teams, marketing operations, and finance teams to gather insights and support sophisticated modeling that links brand investment to performance metrics, including awareness, consideration, and the customer lifecycle funnel.
Support the development and maintenance of forecasting models to provide data-driven recommendations on spend allocation and optimization.
Refine models based on feedback and new data to ensure accuracy and relevance.
Ensure findings, performance and recommendation updates are shared regularly with the regional marketing teams and broader business to keep all stakeholders informed.

Success looks like

Comfortable working in an environment where process doesn't always exist and ability to navigate your way through the business to ensure success.
Consistent definition and attainment of both quantitative and qualitative regional brand marketing goals.
Strong communication and relationships with internal and external stakeholders.
Ongoing improvement in the accuracy and understanding of the marketing forecast.
Providing insights driven recommendations to channel and market leaders for brand spend allocation.

What you'll bring with you

1-3 years of relevant marketing experience.
Proven experience in end-to-end project or campaign management.
Experience collaborating and managing stakeholders across functions.
Experience with SaaS is preferable.
Bonus if you have experience working in a global organization with diverse teams.
Strong analytical skills and the ability to interpret complex data sets.
Understanding of marketing metrics and performance measurement and the interplay of a full marketing mix including ATL, TTL, BTL and Paid, Earned & Owned.
Excellent organizational and project management skills.
Comfortable working with a range of functions from finance, business analytics and marketing.
Strong communication and interpersonal skills.
Comfort with ambiguity.

Why Xero?

Diversity of people brings diversity of thought, and we like that.
Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond.
Offering very generous paid leave to use however you'd like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you'll do the best work of your life at Xero.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience.
If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway.
You could be just the right person for this role and Xero.
If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

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Read the full job description and apply online on the recuiter's web-site

Global Brand Optimization & Insights Manager